Cinépolis announced the screening of an exclusive set of matches of the Asia Cup LIVE in partnership with Asian Cricket Council. Fans across India can watch six high voltage matches in any of the 31 Cinépolis multiplexes close to them beginning with the headline clash between India and Pakistan on Sunday, 28th August.
The other matches that will be screened LIVE include India’s second group encounter against Hong Kong, three Super 4 games including teams from both Groups A & B, and the final scheduled on Sunday, 11th September. Apart from being the official event screening partner, Cinépolis has also bagged the rights to distribute the content pan India.
Jay Shah, President, Asia Cricket Council, “The right ambience can truly elevate cricket viewing for fans and enthusiasts. We are thrilled to partner with a leading movie theatre chain such as Cinepolis that extends a truly immersive match experience across multiple locations. We are hopeful the consumers will appreciate this offering and allow us to extend this partnership for season to come ”He added.
Devang Sampat, CEO, Cinépolis India, said, “We can’t take every cricket fan to the match, but we can bring the match to the fans and give them an experience to cherish. The discerning fans not only want to watch their favourite cricketers in action but also celebrate every four, six and wicket in style. Through this unique viewing experience, we are delighted to offer our patrons and mall partners with the adrenaline rush a cricket match must be enjoyed with.”
Cinépolis total screen-count now stands at 416 screens with 94 multiplexes across India. Meanwhile, Cinépolis also offers a customer engagement programme through ‘Club Cinépolis’ membership that allows a patron to earn and burn points on movie tickets, F&B and offers exclusive benefits of special screenings, meet & greet with stars and much more.