Mumbai: Maxirich, the flagship multivitamin supplement brand of Cipla Health Ltd, has launched a new television commercial featuring Ayushmann Khurrana as the brand ambassador with the aim of creating awareness pertaining to the importance of consumption of multivitamin supplements in day-to-day life.
The TVC showcases Ayushmann Khurrana saving the day through an act that doesn’t just reveal a noble heart but his incredible energy as well. The primary highlight of this TVC has been fitness, stamina, and energy portrayed by the actor thus encapsulating the key messaging of the brand.
Commenting on the new Maxirich TVC, Shivam Puri, CEO, Cipla Health said, “With Ayushmann we have found the perfect fit for the brand as he exudes the qualities that the brand intends to deliver to our consumers. Through this commercial our endeavour is to increase the adoption of multivitamins among the masses and make it a part of their daily diet. Maxirich Gold promises max energy & max immunity so that we are all ready for every challenge in life.
Speaking about the campaign, Abhishek Deshwal, ECD, Taproot Dentsu, commented “The energy demonstrated by AyushmannKhurrana in the campaign feels truly infectious and aptly demonstrates how the world can be a better place when you’re full of energy and noble intentions.”
Client: Cipla Health Ltd.
Client Team (Cipla Health Ltd.)
Shivam Puri – CEO
Abhiroop Chatterjea – Director, Marketing
Shreyas Baxi, Associate Director, Marketing
Rachana Kumari, Assistant Brand Manager
Creative Agency: Taproot Dentsu
Ayesha Ghosh – CEO
Abhishek Deshwal – Executive Creative Director
Ashish Adpure – Creative Director, Copy
Durvesh Gaikar – Creative Director, Art
Abheek Chatterji – Associate Vice President
Ankita Suraiya – Senior Account Director
Alamara Sheikh – Group Account Manager
Yaamini Shah – Senior Account Executive
Shashank Lanjekar – Chief Strategy officer
Roshni Shroff – Senior Planning Director