Mumbai: Classic Marble Company (CMC) has appointed Priye Choudhary as its Chief Marketing Officer (CMO), marking a strategic move to strengthen its positioning as a premium, design-led surfaces brand and accelerate its next phase of growth.
In his new role, Priye Choudhary will focus on shaping the brand’s evolution by integrating strategy, storytelling, and experience. His mandate includes building a cohesive brand architecture and scalable platforms aimed at enhancing visibility, deepening consumer engagement, and driving sustained business growth.
Choudhary brings nearly two decades of experience across leading global and Indian brands including Samsung, Panasonic, Sony Electronics, Grohe, Welspun, and BirlaNu. He is known for driving brand transformations, rebranding initiatives, and repositioning businesses into contemporary, consumer-centric and globally relevant brands.
An alumna of executive programmes at the Indian Institute of Management Kozhikode, along with programmes at Indian School of Business and Mudra Institute of Communications Ahmedabad, Choudhary is recognised for aligning business strategy with compelling brand narratives and execution.
Commenting on the appointment, Mohanraj Jagannivasan, CEO, Classic Marble Company, said, “As we scale our presence in the premium surfaces segment, building a differentiated and future-ready brand is a strategic priority. Priye brings a strong ability to integrate strategy, creativity, and execution with precision. His leadership will be instrumental in shaping the next phase of growth for CMC.”
Speaking in his appointment, Priye Choudhary, Chief Marketing Officer, Classic Marble Company, said, “I am excited to join Classic Marble Company at a pivotal moment in its journey. With a strong legacy in the surfaces category and iconic offerings across natural marble and its signature engineered brand, KalingaStone, a globally recognised product that blends design, innovation, and aspiration – CMC is well positioned to lead the next phase of category evolution.”
“As a house of brands with a distinctive synergy across natural and engineered surfaces, CMC combines design, material innovation, and evolving consumer needs to shape how premium spaces are imagined and experienced. My focus will be on building a sharper, globally relevant brand narrative, creating a more cohesive brand experience, and driving growth by deepening consumer relevance across India and key international markets, as we continue to build one of the most admired luxury surface brands.”
