Mumbai: CloudTV, India’s first certified Smart TV OS, has unveiled its new 3D Ad-Unit across OS-powered devices, becoming the first Indian OS brand to introduce impactful and non-intrusive 3D ads. This marks a breakthrough in the connected TV (CTV) advertising space, providing brands with a premium, differentiated format to drive stronger recall and engagement.
With a reach of more than 12 million households across Tier 1, 2, and 3 markets, and powering over 250 smart TV brands, CloudTV’s 3D ads are designed to enhance both brand impact and viewer experience. Unlike conventional formats, these ads capture attention in a memorable yet seamless way, transforming smart TV screens into premium brand environments.
CloudTV has already demonstrated strong results with its 3D ads through a partnership with AiYO, an AI-first content studio, for MyFitness, achieving 25% higher completion rates compared to standard masthead video ads. With India’s CTV households expected to exceed 25 million by 2026, this innovation places CloudTV at the forefront of CTV advertising growth.
Commenting on the launch, Abhijeet Rajpurohit, COO and Co-founder, CloudTV, said, “The launch of 3D ads positions CloudTV at the forefront of CTV innovation, catering to the growing demand for premium, high-impact advertising solutions. As brands look for new ways to differentiate their messaging and drive deeper engagement, CloudTV’s 3D ad inventory offers a compelling alternative that stands out in the CTV advertising space.”
CloudTV has been steadily expanding its advertising offerings. Recently, the company announced a new CTV advertising platform in partnership with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, and launched a dedicated website for brands, agencies, and media buyers to explore inventory, insights, and opportunities.
With this latest launch, CloudTV continues to redefine how brands connect with audiences, pioneering a new era of innovative, immersive, and measurable advertising on connected TV screens.
