Based on the body of work from January 2022 to the date of announcement of nominees (November 14, 2023), 10 nominees were picked, down from the originally envisaged 15. This was to ensure that the bar is set high right from the inaugural edition.
Popular campaigns from each of the companies / brands were evaluated to arrive at a cumulative Clutter Cutters Score for each entity. The marketer/s behind the campaigns have been nominated, representing their teams and partners, in line with the purpose of the awards to honour clients who encourage and sign off on clutter-breaking work.
Ranjani Krishnaswamy, General Manager – Marketing, Tanishq is among nominees for the inaugural edition of the awards because of these campaigns.
Tanishq | The Superwoman
Tanishq | The Interview
Tanishq | Nayi Family, Pehli Diwali
Tanishq | Marriage Conversations
Tanishq | Purane Ke Saath Kuch Naye Rivaz
Tanishq Vardhini | Ode To Those Who Stand Out
Tanishq | Teej Of Love
Tanishq | Legacy That Transcends Generations
Tanishq | Heera Ho Tum
Tanishq | The Bride’s Playbook: An Urban Adventure
Tanishq | Celebrate Every Milestone
The winners will be announced at the awards night.
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