The English news channel CNN-News18, which has led the genre for the last 52 weeks (Source: BARC India | Mkt: India | TG: 2+ | Period: AVG Wk 17’22-16’23 | English News Channels | AMA 000’s), has decided to hike its advertising rates and stated that it will apply to all existing and prospective clients advertising on the channel.
An official statement from the channel on the development read, “This premium adjustment is a step taken after a year of a remarkable achievement in the English news genre, characterized by unparalleled news coverage and insightful analysis of the national and global events.”
Commenting on the decision to hike ad rates, Smriti Mehra, CEO, Business Cluster, Network18, said, “CNN-News18 is proud of its unparalleled leadership in the English news space and remain committed to providing nuanced analysis and objective reporting on stories from India and around the world. In order to deliver world-class programming with an enhanced advertising experience for our clients, we will be taking some bold steps. As we increase our ad rates, we will offer innovative solutions to help advertisers connect with their target audience in a nuanced manner.”
“The year ahead will see some of the key states going to polls, the 18th G20 Heads of State and Government Summit in New Delhi in September, the cricket World Cup in October and November and finally the general elections in 2024. The upcoming year holds a lot of promise for the TV news genre and CNN-News18 would continue to add value for its advertisers. We thank all our existing advertisers who have put their faith in us and also look forward to welcoming new clients,” she added.
CNN News18 stated that it will present differentiated programming, analysis, and in-depth coverage of all political events for the next 12 months, as the country gears up for upcoming elections in several key states and the general elections in 2024.
The channel offers various innovative solutions such as branded content, Non-FCT elements, and other highly customised ad formats that help advertisers connect with their target audience.
The channel has planned a comprehensive coverage across the length and breadth of the country for the elections programming. This will commence with the state elections scheduled in Karnataka in May 2023, assembly elections in Rajasthan, Madhya Pradesh and Chhattisgarh in January 2024, leading up to the General elections in April-May 2024.
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