Tuesday, December 12, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Industry Brief

CNN-News18 hikes ad rates, promises enhanced experience for advertisers

by MN4U Bureau
April 28, 2023
in Industry Brief
Reading Time: 2 mins read
A A
CNN-News18 takes a hike in ad rates, promises enhanced experience for advertisers
Share Share ShareShare

The English news channel CNN-News18, which has led the genre for the last 52 weeks (Source: BARC India | Mkt: India | TG: 2+ | Period: AVG Wk 17’22-16’23 | English News Channels | AMA 000’s), has decided to hike its advertising rates and stated that it will apply to all existing and prospective clients advertising on the channel.

An official statement from the channel on the development read, “This premium adjustment is a step taken after a year of a remarkable achievement in the English news genre, characterized by unparalleled news coverage and insightful analysis of the national and global events.”

CNN-News18
CNN-News18

Commenting on the decision to hike ad rates, Smriti Mehra, CEO, Business Cluster, Network18, said, “CNN-News18 is proud of its unparalleled leadership in the English news space and remain committed to providing nuanced analysis and objective reporting on stories from India and around the world. In order to deliver world-class programming with an enhanced advertising experience for our clients, we will be taking some bold steps. As we increase our ad rates, we will offer innovative solutions to help advertisers connect with their target audience in a nuanced manner.”

“The year ahead will see some of the key states going to polls, the 18th G20 Heads of State and Government Summit in New Delhi in September, the cricket World Cup in October and November and finally the general elections in 2024. The upcoming year holds a lot of promise for the TV news genre and CNN-News18 would continue to add value for its advertisers. We thank all our existing advertisers who have put their faith in us and also look forward to welcoming new clients,” she added.

CNN News18 stated that it will present differentiated programming, analysis, and in-depth coverage of all political events for the next 12 months, as the country gears up for upcoming elections in several key states and the general elections in 2024.

The channel offers various innovative solutions such as branded content, Non-FCT elements, and other highly customised ad formats that help advertisers connect with their target audience.

The channel has planned a comprehensive coverage across the length and breadth of the country for the elections programming. This will commence with the state elections scheduled in Karnataka in May 2023, assembly elections in Rajasthan, Madhya Pradesh and Chhattisgarh in January 2024, leading up to the General elections in April-May 2024.

Feedback: [email protected]

Tags: 18th G20 Heads of State and Government SummitBARC IndiaCNN-News18

RECENT POSTS

NDTV Profit’s launch day ends on a brisk note with celebs and industry stalwarts
Industry Brief

NDTV Profit’s launch day ends on a brisk note with celebs and industry stalwarts

December 11, 2023
0

NDTV Profit, the new entrant in the business news space, saw its launch day rolled out with a spectacular line-up...

Read more
Pepper Awards 2023: Manorama Group named the Advertiser of the Year
Industry Brief

Pepper Awards 2023: Manorama Group named the Advertiser of the Year

December 9, 2023
0

Kochi: Manorama Group clinched numerous prestigious accolades at the 2023 edition of the Pepper Awards, South India’s premier advertising festival....

Read more
BT MPW 2023 honours Prabha Narasimhan, Arundhati Bhattacharya, Falguni Nayar, Upasana Taku, Zoya Akhtar and other star performers in business
Industry Brief

BT MPW 2023 honours Prabha Narasimhan, Arundhati Bhattacharya, Falguni Nayar, Upasana Taku, Zoya Akhtar and other star performers in business

December 9, 2023
0

Prabha Narasimhan, MD & CEO, Colgate-Palmolive India, Arundhati Bhattacharya, Chairperson & CEO, Salesforce India, Falguni Nayar, Founder & CEO, Nykaa,...

Read more
&flix brings on high-octane entertainment with Escape Room
Industry Brief

&flix brings on high-octane entertainment with Escape Room

December 9, 2023
0

Six strangers and a deadly game of survival. This Friday, &flix is all set to telecast the psychological thriller film...

Read more
DishTV’s Watcho - OTT Super App Surpasses 3 Million Subscriptions within a year of launch
Industry Brief

DishTV’s Watcho – OTT Super App Surpasses 3 Million Subscriptions within a year of launch

December 9, 2023
0

Dish TV's exciting new OTT aggregation platform, Watcho - OTT Super App, a one-stop solution for OTT entertainment for all...

Read more
NEWS9 Plus Year Ender - Murder of An Indian Diplomat
Industry Brief

NEWS9 Plus Year Ender – Murder of An Indian Diplomat

December 9, 2023
0

In what could be termed as the biggest revelation of 2023, News9Plus Investigation has tracked the murderer of Indian diplomat...

Read more

LATEST NEWS

Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients

Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients

December 11, 2023
51 pc respondents say AI will help them increase productivity at work: PwC Survey

51 pc respondents say AI will help them increase productivity at work: PwC Survey

December 11, 2023

ANALYSIS

51 pc respondents say AI will help them increase productivity at work: PwC Survey
Analysis

51 pc respondents say AI will help them increase productivity at work: PwC Survey

December 11, 2023
0

PwC has released its report titled ‘India Workforce Hopes and Fears Survey 2023’ which shows 51 pc of Indian respondents believe...

PEOPLE

Ogilvy Mumbai Names Anurag Agnihotri 'Chief Creative Officer – West'
Featured

Ogilvy Mumbai Names Anurag Agnihotri ‘Chief Creative Officer – West’

December 11, 2023
0

Ogilvy Mumbai has elevated Anurag Agnihotri to Chief Creative Officer (West). He will report to the Ogilvy India CCOs, and...

Charanpreet Arora resigns

Chanpreet Arora resigns as Senior VP and Business Head at Viacom18 Digital Ventures

December 8, 2023

MARKETING

Mamaearth celebrates seventh anniversary
Featured

Mamaearth celebrates seventh anniversary

December 11, 2023
0

Personal care brand Mamaearth is celebrating seven years of offering natural personal care products. The brand, with safe, toxin-free products,...

Subscribe to Newsletters

ADVERTISING

Aalap Desai’s tgthr onboards Anadi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal as Founding Partners
Advertising

Aalap Desai’s tgthr onboards Anadi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal as Founding Partners

December 11, 2023
0

tgthr - the agency founded by Aalap Desai, has introduced its creative leadership structure. The appointments unite a team of...

Ogilvy India wins Global Grand Effie for “Cadbury Celebrations - Shah Rukh Khan My Ad”

Ogilvy India wins Global Grand Effie for “Cadbury Celebrations – Shah Rukh Khan My Ad”

December 11, 2023
Dentsu Creative explores trends for 2024; seeks the power of joy in the face of anxiety

Dentsu Creative explores trends for 2024; seeks the power of joy in the face of anxiety

December 11, 2023

PRINT

Anant Nath of Delhi Press elected AIM President
Featured

Anant Nath of Delhi Press elected AIM President

November 17, 2023
0

The Association of Indian Magazines (AIM) has announced office bearers elected at its AGM held on November 17, 2023. Anant...

The Hindu Businessline Changemaker Awards 2023: RBI is 'Changemaker of the Year'

The Hindu Businessline Changemaker Awards 2023: RBI is ‘Changemaker of the Year’

November 7, 2023
WAN IFRA Asian Media Awards 2023: Living Media, India Today, The Hindu and Dainik Jagran shine

WAN IFRA Asian Media Awards 2023: Living Media, India Today, The Hindu and Dainik Jagran shine

November 6, 2023

THINK THROUGH

Opinion: Punit Goenka back in action; and it’s good news for the M&E ecosystem
Exclusive

Opinion: Punit Goenka back in action; and it’s good news for the M&E ecosystem

October 30, 2023
0

The Indian media and broadcast world was sailing through its worst period during the aftermath of the pandemic. Adding to...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

NDTV Profit’s launch day ends on a brisk note with celebs and industry stalwarts

NDTV Profit’s launch day ends on a brisk note with celebs and industry stalwarts

December 11, 2023
Sony Yay to host The Giant Wheel Festival in Delhi-NCR

Sony Yay to host The Giant Wheel Festival in Delhi-NCR

December 11, 2023
Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients

Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients

December 11, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2023 All rights reserved.