Thursday, June 19, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Industry Brief

CNN-News18 hikes ad rates, promises enhanced experience for advertisers

by MN4U Bureau
April 28, 2023
in Industry Brief
Reading Time: 2 mins read
A A
CNN-News18 takes a hike in ad rates, promises enhanced experience for advertisers
Share Share ShareShare

The English news channel CNN-News18, which has led the genre for the last 52 weeks (Source: BARC India | Mkt: India | TG: 2+ | Period: AVG Wk 17’22-16’23 | English News Channels | AMA 000’s), has decided to hike its advertising rates and stated that it will apply to all existing and prospective clients advertising on the channel.

ADVERTISEMENT

An official statement from the channel on the development read, “This premium adjustment is a step taken after a year of a remarkable achievement in the English news genre, characterized by unparalleled news coverage and insightful analysis of the national and global events.”

CNN-News18
CNN-News18

Commenting on the decision to hike ad rates, Smriti Mehra, CEO, Business Cluster, Network18, said, “CNN-News18 is proud of its unparalleled leadership in the English news space and remain committed to providing nuanced analysis and objective reporting on stories from India and around the world. In order to deliver world-class programming with an enhanced advertising experience for our clients, we will be taking some bold steps. As we increase our ad rates, we will offer innovative solutions to help advertisers connect with their target audience in a nuanced manner.”

“The year ahead will see some of the key states going to polls, the 18th G20 Heads of State and Government Summit in New Delhi in September, the cricket World Cup in October and November and finally the general elections in 2024. The upcoming year holds a lot of promise for the TV news genre and CNN-News18 would continue to add value for its advertisers. We thank all our existing advertisers who have put their faith in us and also look forward to welcoming new clients,” she added.

CNN News18 stated that it will present differentiated programming, analysis, and in-depth coverage of all political events for the next 12 months, as the country gears up for upcoming elections in several key states and the general elections in 2024.

The channel offers various innovative solutions such as branded content, Non-FCT elements, and other highly customised ad formats that help advertisers connect with their target audience.

The channel has planned a comprehensive coverage across the length and breadth of the country for the elections programming. This will commence with the state elections scheduled in Karnataka in May 2023, assembly elections in Rajasthan, Madhya Pradesh and Chhattisgarh in January 2024, leading up to the General elections in April-May 2024.

Feedback: [email protected]

Tags: 18th G20 Heads of State and Government SummitBARC IndiaCNN-News18

RECENT POSTS

Z Bharat celebrates the strength of Indian MSMEs with ‘Bharat Ki Udaan’ – a high-impact conclave on innovation, growth, and grassroots enterprise
Industry Brief

Z Bharat celebrates the strength of Indian MSMEs with ‘Bharat Ki Udaan’ – a high-impact conclave on innovation, growth, and grassroots enterprise

June 18, 2025
0

Mumbai: India’s Micro, Small & Medium Enterprises (MSME) sector is far more than a support system — it is the...

Read more
India’s Biggest Cultural Celebration Comes to Karnataka – R. Kannada Sangam Set for June 19
Industry Brief

India’s Biggest Cultural Celebration Comes to Karnataka – R. Kannada Sangam Set for June 19

June 18, 2025
0

Bengaluru: After creating memorable cultural moments in Hindi and Bangla, Republic Media Network is now bringing its flagship event to...

Read more
JioStar Kids’ Network gives Kids & Families a chance to meet Aamir Khan
Industry Brief

JioStar Kids’ Network gives Kids & Families a chance to meet Aamir Khan

June 17, 2025
0

Mumbai: In a strategic partnership aimed at reaching and resonating with kids, Sitaare Zameen Par, one of the most anticipated...

Read more
TV9 Network Joins Hands with All Out & Indian Medical Association to Launch ‘Saath Ladenge Dengue Se’ Campaign on World Dengue Day 2025
Industry Brief

TV9 Network Joins Hands with All Out & Indian Medical Association to Launch ‘Saath Ladenge Dengue Se’ Campaign on World Dengue Day 2025

June 16, 2025
0

New Delhi: On the occasion of World Dengue Day 2025, trusted household brand All Out has joined forces with the...

Read more
WION Business Masters returns with Season 2: A powerhouse of leadership, vision, and insight
Industry Brief

WION Business Masters returns with Season 2: A powerhouse of leadership, vision, and insight

June 13, 2025
0

Mumbai: Following the phenomenal success of its inaugural season, WION – India’s first and only global news channel – proudly...

Read more
Moneyboxx Finance Bats for Bharat, Joins Hands with Saurashtra and Bengal T20 Leagues
Industry Brief

Moneyboxx Finance Bats for Bharat, Joins Hands with Saurashtra and Bengal T20 Leagues

June 13, 2025
0

Mumbai: Cricket sponsorship in India has traditionally been the domain of legacy consumer brands seeking national visibility. But now, a...

Read more

LATEST NEWS

Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha

Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha

June 19, 2025
Navneet Sehgal Joins IAA and Free Press Journal for Insightful Session on Public Broadcasting's Road Ahead

Navneet Sehgal Joins IAA and Free Press Journal for Insightful Session on Public Broadcasting’s Road Ahead

June 19, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

PEOPLE

Vinod Khandelwal joins Team Pumpkin as the Chief Growth Officer - Product & E-Commerce
People

Vinod Khandelwal joins Team Pumpkin as the Chief Growth Officer – Product & E-Commerce

June 19, 2025
0

Mumbai: Integrated marketing and brand communications agency, Team Pumpkin, has announced the appointment of Vinod Khandelwal as Chief Growth Officer...

MARKETING

STRCH and Warner Bros. unveil India’s First Character-Led Performance Wear Collaboration in Activewear Segment
Marketing

STRCH and Warner Bros. unveil India’s First Character-Led Performance Wear Collaboration in Activewear Segment

June 19, 2025
0

Mumbai: STRCH has partnered with global entertainment powerhouse Warner Bros. to launch a first-of-its-kind character-driven performance wear collection for adults....

Subscribe to Newsletters

ADVERTISING

Vivek Das Exits EssenceMediacom Amid Leadership Churn at WPP Media
Advertising

Vivek Das Exits EssenceMediacom Amid Leadership Churn at WPP Media

June 19, 2025
0

New Delhi: Ad industry veteran Vivek Das has stepped down from his role as Managing Partner at EssenceMediacom, marking the...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

From Wordsmiths to Promptsmiths: How Indian Agencies Are Redefining Creative Roles in the AI Era
Authors Corner

From Wordsmiths to Promptsmiths: How Indian Agencies Are Redefining Creative Roles in the AI Era

June 18, 2025
0

India's advertising and content creation landscape has always thrived on the power of human storytelling. From jingles that lingered in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Vinod Khandelwal joins Team Pumpkin as the Chief Growth Officer - Product & E-Commerce

Vinod Khandelwal joins Team Pumpkin as the Chief Growth Officer – Product & E-Commerce

June 19, 2025
Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha

Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha

June 19, 2025
Navneet Sehgal Joins IAA and Free Press Journal for Insightful Session on Public Broadcasting's Road Ahead

Navneet Sehgal Joins IAA and Free Press Journal for Insightful Session on Public Broadcasting’s Road Ahead

June 19, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.