Imagine Shah Rukh Khan pampering a woman in the salon or adjusting the cushion for a fan during a movie screening. Now imagine that the woman or fan is you.
The latest campaign by Sunfeast Dark Fantasy, a cookie synonymous with indulgence, makes just that happen. The ‘Har Dil Ki Fantasy’ using Generative Artificial Intelligence Technology (GenAI), offers people a chance to share screen space with the brand ambassador of Sunfeast Dark Fantasy, Shah Rukh Khan.
Using GenAI, fans can now recreate Sunfeast Dark Fantasy’s advertisements featuring Shah Rukh Khan with just a selfie. Sunfeast Dark Fantasy also encourages participants to share their personalised ads on their social media handles with the hashtag #MyFantasyAdWithSRK.
https://darkfantasyadwithsrk.in
Ali Harris Shere – Chief Operating Officer, Biscuits & Cakes Cluster, ITC Foods Division, said, “We’ve all witnessed the love and admiration that Shah Rukh Khan commands across the world. Our campaign is a direct response to the fantasies nurtured by our consumers over the years. We’ve heard countless wishes of fans wanting to star beside Shah Rukh Khan. This Sunfeast Dark Fantasy campaign brings together two iconic ‘brands’ and brings to life what once seemed like a distant fantasy.”
Khan said in a statement, “Partnering with Sunfeast Dark Fantasy for the ‘#MyFantasyAdWithSRK’ campaign has been an incredibly exciting journey. It’s wonderful to witness how technology can bridge dreams and reality. I am thrilled to be a part of my fans’ lives and step into their fantasies in this unique way. This campaign resonates with the essence of ‘Har Dil Ki Fantasy’, capturing the spirit of aspirations and bringing them to life. It’s exciting to be a part of this innovative initiative that lets me co-star with my fans. Together, we’re turning our imagination into reality.”
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