Mumbai: Collective Artists Network has announced acquisition of storytelling platform Terribly Tiny Tales (TTT). This strategic acquisition supports Collective Artists Network’s goal to lead in new media, rooted in popular culture, and expand its influence in the media industry.
Founded by Anuj Gosalia in 2013, TTT initially focused on text-based flash fiction on Facebook. It aimed to provide authentic storytelling amidst internet clutter like memes and GIFs. TTT has evolved into a dynamic content hub with a robust community of over 5 million creators and fans. The platform extends across Instagram, YouTube, and other social media platforms, boasting millions of dedicated followers.
Vijay Subramaniam, Founder and CEO of Collective Artists Network, commented on the acquisition, “My vision has always been to build scale by creating an ecosystem that supports the best forms of storytelling for creators. The acquisition of Terribly Tiny Tales fits perfectly into our expansion plan to establish Collective Artists Network as the preeminent new media company centred around creators and content. We endeavour to empower the entire creator ecosystem with our network and this acquisition is another step toward achieving that goal.”
TTT has transitioned from a micro-fiction platform to a comprehensive content business with significant reach and impact. With a weekly engagement reaching 25 million people, TTT is a sought-after partner for brands aiming to amplify their stories. The platform has forged successful collaborations with major brands, producing original content such as web series, short films, and animated shorts.
Anuj Gosalia, Founder and CEO of Terribly Tiny Tales, shared his enthusiasm, “Joining forces with Collective Artists Network is a definitive moment for Terribly Tiny Tales. This partnership will enable TTT to leverage Collective’s extensive resources and expertise, allowing us to amplify our reach and impact in the storytelling domain. We are thrilled to be part of this burgeoning force that values creativity, storytelling and innovation as much as we do.”
Since its inception, Collective Artists Network has evolved from its roots in talent management to emerge as a dynamic new media entity. The company introduced BigBang.Social last year, a tech platform connecting creators with opportunities in commerce, brand collaboration, upskilling, and community building, fostering a vibrant creator community.
Additionally, the company expanded its portfolio by acquiring Under 25 Universe last year. This learning-technology company empowers student culture and offers opportunities within the creator ecosystem. Most recently, Collective Artists Network partnered with Nikhil Kamath’s Gruhas to establish the Gruhas Collective Consumer Fund. This initiative aims to invest in and support young entrepreneurs and startups in the consumer sector.
