Mumbai: In a bold move that underscores its evolution into a full-spectrum media powerhouse, Collective Artists Network — a new media company — has officially launched the Collective Media Network. Anchored in creators, content, and culture, the initiative marks the formal unveiling of a robust media ecosystem that Collective has been quietly building over the years.
Far from a reinvention, this launch recognizes the company’s expansive operations across platforms, creators, and technology — a network that not only produces original content but also plays a central role in shaping cultural conversations. With a strong presence through brands like Terribly Tiny Tales (TTT), Under 25, Big Bang Social, and Galleri5, Collective is already creating and distributing a wide array of digital IPs, social content, live experiences, and creator-led shows.
Recent launches such as Rashmika & Ru with TTT, Marathi Minded with Neel Salekar, and Not Funny, a comedy-led brand solutions agency with Funcho, demonstrate the company’s sharp focus on regional programming and genre-driven community engagement.
Pushing the frontiers of storytelling further, Collective has also introduced Kavya Mehra and Radhika Subramaniam, its first AI-powered creators. Kavya explores themes around modern parenting and relatability, while Radhika engages with youth culture, digital expression, and career anxieties. These AI personas are emblematic of the company’s commitment to experimenting with synthetic storytelling and culturally attuned AI.
Further diversifying its content landscape, Collective also announced the launch of Sanatani Dharma — a digital content destination that blends Indic heritage and spiritual inquiry with modern sensibilities. Through mythological storytelling, dharmic dialogues, and contemporary perspectives on rituals and festivals, Sanatani is set to carve a niche in a digital space rarely occupied by mainstream media brands.
To spearhead growth across its channels, Collective has appointed Sudeep Lahiri as Head of Channels and Distribution. With nearly 20 years of experience in the content industry, Lahiri will lead efforts to scale content delivery across all platforms and bolster both creator- and business-facing verticals.
The company’s in-house tech engine, Galleri5, continues to power innovation with tools for content benchmarking, trend detection, and synthetic media. Its distribution muscle is further strengthened by its wide-reaching platforms, newsletters, and creator networks like Big Bang Social and Under 25.
Commenting on the launch, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, said, “In today’s world, new media is about owning eyeballs — and through our content, distribution, and influence, we intend to become the media network that defines attention. We have always understood the pulse of pop culture — reflecting it when needed, and influencing it when it matters most.”
With thousands of creators, millions of impressions per month, and a fast-expanding content slate that cuts across pop, tech, and tradition, Collective Artists Network is redefining what a next-generation media company looks like in India’s digital-first economy.
