The first day of the Bengali calendar is celebrated as Poila Boishakh, also known as Bangla Noboborsho, by Bengalis all over as it marks a fresh start, a dawn of new hope and aspirations. Bringing together the ideals of Poila Baishak & Colors Bangla’s ‘Notun Swapner Rong’, the channel brings in “Baisakhe Bajimat”, a specially curated line up of shows starting 15th April to 18th April.
Baisakhe Bajimat will bring about the small win in the life of the female protagonists for a better tomorrow. Summed up by the new tagline- Notun Swapner Rong, the brand stands for the dreams and the aspirations of the new Bengali consumer, who would never give up on the face of adversities but grow stronger. Baisakhe Bajimat will focus on how the dreams and aspirations of our protagonists get fulfilled.
The various shows will showcase the small wins in their lives be it Mou’s first step towards WBCS exams or Gauri’s fight to prove Rudra’s innocence or Durga’s big win against Rajnandini or the triumph of love in Anondi and Dr Anubhab’s life.
Speaking on Baisakhe Bajimat, Sagnik Ghosh, Business Head, Colors Bangla, said, “We have created “Baisakhe Bajimat” to bring in the optimism and positivity in the minds of the viewers through our protagonists. The content line-up has been curated to showcase the journey of our protagonists who never give up in the face of adversity. We’re ecstatic to be able to provide such an intriguing roster of shows that will bring entertainment and a diverse range of content that will keep families engaged and happy in this festive spirit.”