Mumbai: Colors Infinity brings to its viewers a big fat culinary treat with afresh new segment called Eat@8. With shows like Come dine with me – Couple Series 3, Junior Bake-Off and My Kitchen Rules, Eat@8 will take its viewers on an exciting gourmet journey starting Monday, May 29 at 8 PM.
Complementing this extensive line-up for internationally appreciated and acclaimed culinary-reality shows, to make this mouth-watering journey even more appetizing, Colors Infinity has launched a robust, 360-degree promotional plan for the Eat@8 segment that connects with audiences across all platforms. Alongside a special On-air ‘Dinner Time Reminder’ campaign across various radio stations and all Viacom18 network channels, Colors Infinity has partnered with several renowned celebrity chefs to create local content and deliver unique experiences for a few lucky fans through exciting contests.
The channel has also associated with popular pubs, restaurants and food delivery chains such as Raasta, Mocha, Junkyard, High Spirits and many more across multiple cities to satisfy food cravings with special offers at 8 PM. Adding a dollop of fun to the concept of Eat@8, the channel will be conducting over 50 culinary workshops, exciting cookery competitions and social media engagement activities for students in around 100 college campuses with nearly 400 college ambassadors.
Taking their efforts one step further, Colors Infinity has partnered with multiple partners across India to kick start a #SayNoToFoodWastage campaign, delivering the untouched leftover foods from the day to the homeless and needy through the Robin Hood Army network in every city. Kicking off the new Dinner Time, Colors Infinity has a few surprises in store for the Viacom18 family at their Mumbai offices.
Excited with the new segment Eat@8, HashimDsouza said “Indians are born foodies and in recent times, global cuisine has been gaining a lot of prominence in India. Indian viewers are eager to be acquainted with exotic foods from around the world. With Eat@8, COLORS INFINITY is empowering the viewers to discover food with some never seen before international culinary shows.We aim to redefine 8 PM as the ideal time for families to dine together,and watch all our appetizing and exciting offerings. COLORS INFINITY will forma special food connect with the Indian audience and reiterate the concept of Eat@8 through all our associations and engagements.”
In addition to Eat@8, Colors Infinity will continue to provide wholesome entertainment to its viewers with many more exciting shows to watch this June.