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Home Featured

COLORS Kannada Launches new brand promise; to unveil refreshing original content from 1st June 2020 onwards

by Editorial
May 28, 2020
in Featured, Television
2 min read
COLORS Kannada Launches new brand; to unveil refreshing original content from 1st June 2020 onwards
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Bangalore: COLORS Kannada is all set to present a wholesome entertainment experience starting June 1st with new episodes of all its existing shows and a brand new ethos. Devoted to keeping its viewers informed and socially responsible, COLORS Kannada launches a new brand promise ‘Banna Hosadagide, Bandha Bigiyagide’ which means ‘The color is new, the bond is stronger and unbreakable”, aptly summarizing the channel’s refreshed and a strengthened spirit.

With this promise, COLORS Kannada has launched a meaningful video campaign that stars its popular artistes, depicting the ‘new normal’ way of life and the need to continue to follow best practices in order to stay safe during the pandemic. From aspects like social distancing to restricting contact to sharing household responsibilities, the campaign covers it all and encourages viewers to be responsible. The campaign is live on-air on COLORS Kannada and its digital platforms as well. The channel will also be carrying out on-ground activations with its artists, while they follow norms of social-distancing. The campaign leaves viewers with a message that this is the new normal way of life and we must embrace it. It assures the viewers that the Channel’s bond with them will be stronger and unbreakable than ever before, especially during these challenging times.

Parameshwar Gundkal
Parameshwar Gundkal

Parameshwar Gundkal, Business Head – Kannada Entertainment Cluster, Viacom18, says, “COLORS Kannada has always focused on telling stories in the most compelling and relatable manner. We looked for learnings during this lockdown period and are determined to make a stronger comeback. Our new tagline Banna Hosadagide, Bandha Bigiyagide echoes this thought and vision and will further strengthen our bond with our viewers. We understand that viewers have been missing out on their daily dose of fresh entertainment and starting June 1st, COLORS Kannada will return to their homes with fresh episodes of all its existing shows. At the same time, we will continue to urge our viewers to be socially responsible as it is the need of the hour. We will continue to make efforts to keep our viewers informed and aware while we entertain them.”

Please find below the links of the 4 promos

View this post on Instagram

ಮಗಳಿಗೆ ಮನೆಯೇ ಪಾಠ ಶಾಲೆಯಾಗ್ತಿದೆ, ಅಪ್ಪನ ಕೆಲಸ ಪಾಕಶಾಲೆಯಲ್ಲಿ ನಡೀತಿದೆ, ಮನೆ ನೋಡ್ಕೊಳ್ಳೋ ಅಮ್ಮನ ಕಷ್ಟ ಎಲ್ರಿಗೂ ಅರ್ಥವಾಗ್ತಿದೆ! ಒಟ್ನಲ್ಲಿ ಬಣ್ಣ ಹೊಸದಾಗಿದೆ, ಬಂಧ ಬಿಗಿಯಾಗಿದೆ! #ColorsKannada #ಬಣ್ಣಹೊಸದಾಗಿದೆ #ಬಂಧಬಿಗಿಯಾಗಿದೆ

A post shared by Colors Kannada Official (@colorskannadaofficial) on May 26, 2020 at 7:07am PDT

View this post on Instagram

ಆಚೆ ಹೋಗಿ ಬಂದವರು ಮನೆಯವರೇ ಆಗಿದ್ರೂ ಒಂದು 'ಚೋಟಾ ಚೆಕಪ್' ಆಗಲೇಬೇಕು! ನೋಡಿ ಎಷ್ಟ್ ಮಜಾ ಇದೆ! #ColorsKannada #ಬಣ್ಣಹೊಸದಾಗಿದೆ #ಬಂಧಬಿಗಿಯಾಗಿದೆ @srujanlokesh

A post shared by Colors Kannada Official (@colorskannadaofficial) on May 25, 2020 at 7:05am PDT

View this post on Instagram

ಮೀರಾ ಮಾತನ್ನು ಅನಿ ಮೀರೋಕೆ ಹೇಗ್ ಸಾಧ್ಯ? ಜೂನ್ ಒಂದರಿಂದ ಈ ಜೋಡಿ ಮತ್ತೆ ನಿಮ್ಮ ಮುಂದೆ! #ColorsKannada #ಬಣ್ಣಹೊಸದಾಗಿದೆ #ಬಂಧಬಿಗಿಯಾಗಿದೆ

A post shared by Colors Kannada Official (@colorskannadaofficial) on May 24, 2020 at 9:16am PDT

View this post on Instagram

ಇದ್ರಲ್ಲಿ ನಿಮಗೆ ಯಾರ ಮಾಸ್ಕ್ ಇಷ್ಟ ಹಾಗೂ ನಿಮ್ಮ favourite ಬಣ್ಣ ಯಾವುದು? #ColorsKannada #ಬಣ್ಣಹೊಸದಾಗಿದೆ #ಬಂಧಬಿಗಿಯಾಗಿದೆ

A post shared by Colors Kannada Official (@colorskannadaofficial) on May 23, 2020 at 8:56am PDT

 

 

 

COLORS Kannada will be back with its popular shows with storylines adapted to reflect the current world reality. Starting June 1st, viewers can tune in and watch brand new episodes of their favorite shows like Mithuna Raashi, Nammane Yuvarani, Mangalagowri Maduve, Kannadathi, Geetha, Seetha Vallabha, Mooru Gantu, Nan Arasi Radhe and Shantam Paapam.

Tags: Bandha BigiyagideBanna HosadagideColors KannadaCOLORS Kannada video campaignParameshwar Gundkal Viacom18Viacom18

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