Chennai: Colors Tamil, the youngest GEC of Tamil Nadu, grabbed as many as six coveted awards in the first edition of the Promax India Regional 2021 Conference, The Art of the Pivot, announced this week. Competing across 25 categories, Colors Tamil bagged 4 Gold in the Best Programme Campaign, Something for Nothing, Best Entertainment Promo and Best Launch Campaign categories and 2 Silver in the Best Movie Promo and Best Directing categories for its innovative works and promotions.
Among the 6 illustrious Awards, Colors Tamil’s Kodeeswari – the Tamil version of Kaun Banega Crorepati (KBC) – garnered 3 Gold and 1 Silver for its first-of-its-kind format, remarkable direction, and innovative campaign. Showcased as Asia’s first all-women version of the popular game show ‘Who Wants To Be A Millionaire’ and hosted by Radikaa Sarathkumar, Kodeeswari was also listed among the finalists under the Best Themed Campaign category.
Colors Tamil bagged the Gold for its innovative Independence Day promo and the Silver for its best movie promo (Watchman). The channel was also listed among the finalists in Best Children’s Promo category.
Commenting on the occasion, Anup Chandrasekharan, Business Head – COLORS Tamil, said, “We feel extremely delighted to receive this coveted honour from Promax. Colors Tamil has always distinguished itself with its innovative content that aims at inspiring, enhancing and engaging individuals. Kodeeswari is one of the biggest milestones in the history of Colors Tamil, where we had put in a lot of effort, to create an exclusive platform for women aimed at giving wings to their small dreams and desires. While the show had won millions of hearts, it gives us immense pleasure, to witness the same winning the hearts of the eminent jury of Promax, which further motivates us to offer more such unique and innovative content with top-notch quality. I would also like to congratulate the entire team for steering forward such milestones which definitely becomes a reason to celebrate for all of us.”
In an effort to keep its audience engaged and involved, the channel has been proactive in offering content that is unique and thought-provoking over the years. Despite the unprecedented times and various challenges during the pandemic, Colors Tamil was the first GEC to come back with brand new episodes and exciting concepts like Mahasangamams to make its fiction shows even more exhilarating.
The channel has already curated an interesting line-up of shows like Abhi Tailor, which has already created a buzz with its first promo, witnessing over one million views in just 24 hours. The channel is set to unveil a few more fresh shows under the fiction category and a couple of innovative non-fiction shows like Dance vs Dance 2.