Monday, May 11, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Buzz

Colors Tamil strengthens weekday primetime content with launch of new fiction show ‘Oviya’ from Nov 26th

by MN4U Bureau
November 22, 2018
in Buzz, Featured
Reading Time: 2 mins read
A A
Colors Tamil strengthens weekday primetime content with launch of new fiction show 'Oviya' from Nov 26th

Share Share ShareShare

Tale of Two Young Girls United by Friendship but Divided by their Persona

Chennai : Redefining fiction content and portrayal of women in Tamil television space, Colors Tamil, the youngest GEC in Tamil Nadu, is all set to showcase a spellbinding and contrasting friendship in its new show, Oviya. Set to be launched on November 26, every Monday to Friday, from 6:30 to 7:00 PM, the show will capture the equation between two friends trying to overcome the challenges of life and keep their bond intact.

The show revolves around Oviya and Gayathri, two contrasting personalities whose long-term friendship is tested by their love interests. Oviya is from a financially poor background but believes in sticking to her ideologies; she is much-liked by people around her, appreciating her kind heart and sincerity. Gayathri, on the other hand, is from an affluent family. She is manipulative and is willing to go to any extreme to attain her goals. Not too surprisingly, Oviya is a content person while Gayathri is constantly in search of happiness. The journey of these two young girls and the schism that develops between them due to their love interests forms the crux of the story.

Anup Chandrasekharan
Anup Chandrasekharan

Commenting on the launch of the new fiction show, Mr.Anup Chandrasekharan, Business Head – Colors Tamil, said, “Oviya is yet another unique content that breaks away from the dreariness of everyday television soaps. Colors Tamil celebrates and showcases the emotions, strength and power of women in the right spirit through our fiction shows. A step forward in this path, Oviya, will portray the willpower of every woman who fights the external and internal demons like a warrior on everyday basis. I am sure; the show will be a fascinating story that is relatable and touching.”

The story of this unique friendship will unfold on Colors Tamil channel every Monday to Friday from 6:30 PM to 7:00 PM. The channel is available in all leading cable networks and on all DTH platforms – Sun Direct (CH NO 128), Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).

Tags: Anup ChandrasekharanBusiness Head – Colors TamilColors TamilfriendshipGayathriOviyapersonaweekday primetime content

RECENT POSTS

Exploring the various types of water heaters
Featured

Exploring the various types of water heaters

August 29, 2024
0

A water heater or geyser is one of the many electronic appliances individuals use at home daily. Different water heaters...

Read moreDetails
Featured

Explore Bangalorе as a Tech Hub with a Grееn Hеart

August 21, 2024
0

Bangalorе is an India's Silicon Vallеy and it is a city whеrе modеrnity sеamlеssly blеnds with naturе. It's a place...

Read moreDetails
Criteo's net income rises four fold for the fiscal
Featured

Criteo’s net income rises four fold for the fiscal

February 9, 2024
0

Criteo a commerce media company, has announced financial results for the fourth quarter and fiscal year ended 31 December, 2023....

Read moreDetails
Chrome News Track 6: Parliament Budget Session 2024, Jharkhand Political Crisis, Speed News
Featured

Chrome News Track February 8: Election 2024, Congress Counters Centres White Paper With Black Paper, Speed News

February 9, 2024
0

Chrome News Track February 6Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought...

Read moreDetails
Federal Bank Hormis Memorial Foundation, News18 Network, and Tata Trust look to drive conversations about cancer in new ad film
Featured

Federal Bank Hormis Memorial Foundation, News18 Network, and Tata Trust look to drive conversations about cancer in new ad film

February 9, 2024
0

On World Cancer Day, observed on 4 February, the Federal Bank Hormis Memorial Foundation, News18 Network, and Tata Trusts, in...

Read moreDetails
SEBI imposes fine of Rs 7.4 crore on Zee Business guest experts
Featured

SEBI imposes fine of Rs 7.4 crore on Zee Business guest experts

February 9, 2024
0

Sebi has fined 15 guest experts of Zee Business channel with respect to trading in the stock market. Sebi said...

Read moreDetails

LATEST NEWS

Digital bags

Leo Digital bags Digital Mandate for Olectra Greentech

May 9, 2026
SASA LELE

Flipkart turns Kerala’s Twin Town Kodinhi into the star of its SASA LELE summer sale campaign

May 9, 2026

ANALYSIS

DV Fraud Lab Report
Analysis

AI-fueled CTV fraud schemes surge 140% globally: DoubleVerify Report

May 8, 2026
0

New York: DoubleVerify, the software platform for media quality verification and ad performance optimization, has released its 2026 Global Insights...

PEOPLE

JSW One Platforms elevates Mayank Gupta as CFO
People

JSW One Platforms elevates Mayank Gupta as CFO

May 9, 2026
0

Mumbai: JSW One Platforms, a tech-enabled B2B commerce platform focused on manufacturing and construction MSMEs, has elevated Mayank Gupta as...

MARKETING

Bata India
Marketing

Bata India revamps Kolkata’s iconic Grand Hotel store, strengthens premium retail push

May 9, 2026
0

Mumbai: Bata India has unveiled the revamped Grand Hotel store in Kolkata, reinforcing its longstanding association with the city while marking a...

Subscribe to Newsletters

ADVERTISING

id8 media solutions brings Off-White™ to India through community-first storytelling and creator amplification
Advertising

id8 media solutions brings Off-White™ to India through community-first storytelling and creator amplification

May 8, 2026
0

Bengaluru: India's luxury and fashion landscape is entering a new era. As global brands deepen their presence in the country,...

PRINT

The Hindu Group launches a Weekly Tabloid for Young Readers, ‘Teen Digest’
Media

The Hindu Group launches a Weekly Tabloid for Young Readers, ‘Teen Digest’

April 30, 2026
0

Chennai: The Hindu Group has announced the launch of The Hindu Teen Digest, a weekly tabloid aimed at engaging India’s teenage audience through...

AUTHOR'S CORNER

Can Real-Time Brand Equity Reports Shift Marketing Spend Allocations for Good?
Authors Corner

Can Real-Time Brand Equity Reports Shift Marketing Spend Allocations for Good?

May 8, 2026
0

Here is a question every brand leader should ask themselves: when was the last time a quarterly brand tracker significantly...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Sparx

Sparx launches unique shoe-style sandals and turns up the banter with Raghu and Rajiv in new summer swag campaign

May 9, 2026
Digital bags

Leo Digital bags Digital Mandate for Olectra Greentech

May 9, 2026
SASA LELE

Flipkart turns Kerala’s Twin Town Kodinhi into the star of its SASA LELE summer sale campaign

May 9, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.