Mumbai : Colors is gearing up to strengthen its position in Hindi GEC market with the announcement of a new journey of taking viewers one step closer to Indian history with ‘Chakravartin Ashoka Samrat’. The show is being produced by Contiloe Entertainment.
The historical retelling of his tale through ‘Chakravartin Ashoka Samrat’ on COLORS will showcase the journey and lifetime of Emperor Ashoka, from his rise to power to his state of penance after the gory blood-bath in the battle of Kalinga that made him give up war to embrace Buddhism. His story will be retold through the words of Ashok Banker who will be making his comeback to television after nearly two decades.
Commenting on the show, Raj Nayak CEO – COLORS, said, “Nothing gives us more joy than recreating history by narrating the story of one of the greatest rulers of India ‘Chakravartin Ashoka Samrat’. We are currently in the initial stages of production where the lion just can’t wait to roar. This is a big show for COLORS and we will be putting all our resources behind it. All the splendor and majesty of this great emperor will come alive on this extraordinary series as we promise to take our viewers through important chapters in Indian history. Further, the show’s concept and universal appeal is bound to entice our marketers and advertisers while creating multiple avenues to enable us to reach out to our collective target audiences.”
In keeping with the pulse of the audience, Chakravartin Ashoka Samrat narrates the valour and greatness of India’s Greatest Emperor whose life’s experiences continue to be meaningful lessons for the audience even today. Written by acclaimed author Ashok Banker, ‘Chakravartin Ashoka Samrat’ marks the first time that the king’s story will be narrated on television.
Commenting on the show, Ashok Banker who is writing the series said, “It’s been a long and tedious process of carefully joining the dots and putting together a regal story for the viewers. While the epic story of Ashoka, the great Mauryan emperor, is waiting to be told, we hope to recreate history on Indian television with our significant efforts of retelling this great tale of Chakravartin Ashoka Samrat that changed the face of India’s cultural heritage.”
The channel has yet not divulged any information as to when will the show go on air or in which time band.
Almost all leading GECs (General Entertainment Channels) have one history format show running in spite of the high cost of production that such shows demand. While COLORS joins the bandwagon with Chakravartin Ashoka Samrat, the show will have to compete fiercely with Devon Ke Dev Mahadev on Life OK, Bharat Ka Veer Putra Maharana Pratap on Sony and Jodha Akbar on Zee TV.
Chakravartin Ashoka Samrat will be yet another big budget show in COLORS’ kitty after Bigg Boss.