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Comeback Wishlist Part 3: Illustrated Weekly, Campa Cola, LP Records, Dipy’s, Ford Mondeo

What are the brands that our stakeholders would like to see relaunched?

by Neethu Mohan
September 22, 2022
in Featured, Campaigns, Exclusive
Reading Time: 2 mins read
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Comeback Wishlist Part 3: Illustrated Weekly, Campa Cola, LP Records, Dipy’s, Ford Mondeo
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The iconic ‘Illustrated Weekly’

Ranjeet Kate
Ranjeet Kate

‘Illustrated Weekly of India’ by Times Group was a great contemporary weekly read. With all India circulation, it was eagerly awaited for by subscribers.

Besides bold lead subjects, Times Illustrated Weekly was famous for fabulous large photographs and art. It also had iconic, fearless editors like Khushwant Singh.

In today’s always-on digital world and the cacophonous irritating news channels, Times Illustrated Weekly could provide joy and relief.

 –   Ranjeet Kate, Ranjeet Kate, CEO, Vijay Karnataka & Bangalore Mirror 

Boby Paul
Boby Paul

Illustrated Weekly, because it had the best analysis of facts, opinions and outcomes structured logically into sections with sub-headings.

Important information identified, explained and analysed. Images, charts, tables etc. to corroborate the story like no other magazines have done earlier or later.

Also not to forget the larger-than-life chief editors it had on its roster.

 –  Boby Paul, Senior General Manager, Manorama Online 

Dil maange Campa Cola!

Harish Bijoor
Harish Bijoor

For the foodie and  drinkie that I am, it sure is Campa Cola. It represents a childhood choice as I grew up in Delhi. I would love to see it back.

It is in good hands. If anyone can make it trot again, it sure is the Reliance group!

 –  Harish Bijoor, Brand Guru & Founder, Harish Bijoor Consults Inc.

RD on LP!

B Surendar
B Surendar

I want this back in fashion..

In my growing days, nothing could beat the adrenaline rush that I would get out of listening to music of the RD Burman era on ‘LP records’!

There was something absolutely romantic and charming about listening to music on the ‘Long Play’ (LP) format. Not sure if it had to do with the high calibre of music compositions of those times or the technical quality of LP records that would set the fire inside our house or me whenever we play them. There was an inexplicable feeling of magic that I would experience while listening to certain types of music on LP albums – like for example, the live concert of RD Burman-Asha Bhosle in London. Even today it just refuses to go away from my memory after these many years. Listening to music on LP vinyl records was one of the most nostalgic memories of childhood along with wearing ‘Bobby collars’ and ‘Bell bottom trousers’. While I wouldn’t personally mind all of these ’70s & early ’80s lifestyle trends coming back into fashion , LP records in a more updated, user-friendly format would top my wish list! 

 –  B Surendar, COO & Director, Red FM 

A dip of joy

Kaustav Das
Kaustav Das

Dipy’s — It was synonymous with tomato sauce as a kid. They made some really entertaining ads before we had even heard of Kissan and Heinz.

The other is not that yesteryear but would love to see it make a comeback – Ford Mondeo. 

Ford India messed up royally while positioning their cult offering in India. The few who have driven it will always crave to see it back on Indian roads. In its new avatar.

–   Kaustav Das, CEO, Ralph & Das 

Tags: B. SurendarCampa ColaDipy’sFord MondeoHarish BijoorIllustrated WeeklyKaustav DasLP Records

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