Mumbai: Marking the Children’s Month of November, Comedy Central bringing the big bang of comedy – Young Sheldon, which drew 17.21 million, views for its first episode.
Revolving around a 9-year-old, vulnerable, gifted and somewhat naïve Sheldon who deals with the world, his very normal family must find a way to deal with him. This younger Sheldon Cooper version is coming to tickle your funny bone with quirks and annoyingly adorable antics that will be aired every Friday at 9PM on Comedy Central.
Joining Young Sheldon on Comedy Central is Mom, the show returns for Season three and four, beginning 16th November. The Channel makes November more exciting as Matt Le Blanc comes back with Man with a Plan Season 2 on 23rd November.
Completing the November line-up of shows are perennial fan-favorites such as Friends, Impractical Jokers, Will & Grace, Brooklyn Nine-Nine, Mindy Project, Younger and Kevin Can Wait which are back to make viewers laugh out loud.
Speaking about the shows line-up this month, Hashim Dsouza, Programming Head of English Entertainment, Viacom18, he said, “Comedy Central has constantly emphasized on the importance of bringing premium international comedy content to the Indian audience. We’re excited to bring the biggest launch of the season ‘Young Sheldon’ to Indian television. The show earned rave reviews for the pilot episode which aired last month. We’ve put together a robust marketing plan to ensure viewers get to enjoy this show as much as possible. With extensive brand integrations and engaging consumer outreach initiatives across all platforms, we aim at providing a unique experience to our consumers. We’re sure they are going to love Young Sheldon and his antics. In addition to this, we also have five ongoing blockbuster shows which premiere right after the U.S. telecast as a part of Watch With The World. It’s a packed November filled with a lot of fun times for viewers to look forward to!”
Reminiscing its successful predecessor show, the Young Sheldon campaign has got off to a rollicking start promos on the Viacom18 network channels and social media, 40+ outdoor sites and quirky radio spots in Mumbai, Delhi and Bangalore.
Comedy Central brings an exciting IQ test #YoungerSheldonChallenge on a specially designed microsite, launching on the Children’s Day. To engage the youth, Comedy Central is also organizing engaging activities like Spelling Bee face-off, challenging Young Adults to participate in school-level pronunciation contests. Comedy Central is also engaging its viewers with a first-of-its-kind contest, whereby the winner of the Hunt for India’s Biggest Fan of Young Sheldon will get a chance to visit The Kennedy Space Centre in Florida (NASA)