Mumbai: BBC sites recorded their highest ever online multi-platform viewership in India, increasing to more than 17.5 million unique visitors in July 2018, according to the latest data from comScore, the preferred industry currency in India for planning, transacting and evaluating media across platforms.
In July 2018, unique visitors to BBC sites grew by 16% from the previous month. Also, the 17.5 million unique visitors in July 2018 represent a 37% increase over that prior six-month average of 12.8 million unique visitors.
Naveen Jhunjhunwala, COO of BBC Global News India, said: “We are delighted that the latest comScore data shows that BBC sites have recorded their highest ever multi-platform viewership in India and that audiences are increasingly turning to the BBC for up-to-the-minute news coverage from a trusted and impartial source. This is a reflection of our enduring commitment to bringing audiences high quality, non-partisan news from around the world.”