Gurugram: Confiance Communications, an integrated communications agency known for its expertise in brand-building, has secured the PR mandate for Nutrabay, a sports nutrition and wellness brand. Founded by Shreyans Jain, Divay Jain, and Sharad Jain, Nutrabay has revolutionized the Indian sports nutrition industry with its direct-to-consumer (D2C) model. The brand has made significant strides, serving over one million customers nationwide and setting new standards for product quality and customer trust in the Indian supplements sector.
As part of the mandate, Confiance Communications will oversee Nutrabay’s comprehensive communications strategy, which includes developing a robust PR framework, crafting key brand messages, fostering media and stakeholder relationships, and creating dynamic content. The agency will work closely with Nutrabay’s corporate communications team to enhance the brand’s positioning as a leader in the sports nutrition and wellness space, expanding its reach across diverse consumer segments, including fitness enthusiasts, athletes, and wellness-conscious individuals.
Bushra Ismail, Founder & Chief Strategist of Confiance Communications, expressed her enthusiasm about the partnership: “We are excited to partner with Nutrabay, a brand that’s redefining the sports nutrition landscape in India. Confiance endeavours to spotlight their innovative approach to making premium nutrition accessible to all Indians. With their pharmaceutical-grade manufacturing standards and focus on quality, Nutrabay is well-positioned to become a category leader in India’s growing wellness market. We look forward to amplifying their success story and establishing them as a trusted voice in the sports nutrition space.”
Shreyans Jain, Founder of Nutrabay, commented, “As we accelerate our mission to democratise access to premium sports nutrition in India, having the right communications partner is crucial. Confiance’s proven expertise in building compelling brand narratives will be instrumental in taking our story to a wider audience and establishing Nutrabay as India’s most trusted nutrition brand.”
Founded in 2019 by seasoned publicist Bushra Ismail, Confiance Communications has quickly established itself as one of India’s most reliable and outcome-driven PR agencies, particularly within the startup and venture capital ecosystems. The agency boasts an exceptional track record of enhancing the media and digital presence of over 90 organizations in India and internationally. Confiance’s esteemed clientele includes notable brands like The Quorum Club, Leo Capital, Turkiye Tourism, Salad Days, Transition VC, Bureau ID, PlanetSpark, ProcMart, and Khyaal, as well as successful partnerships with listed entities such as ProcMart (part of IndiaMART), TIL Limited, and Just Herbs (acquired by Marico).
