Gurugram: Confiance Communications, an integrated communications agency renowned for its brand-building expertise, has been awarded the PR mandate for Beyond Appliances, a trailblazer in India’s smart kitchen appliances market. Beyond Appliances, an offshoot of Mukunda Foods, is redefining Indian kitchens with its innovative product lineup, including the AI-powered Orion Kitchen Chimney and the versatile Dorado Convertible Hobtop.
Under this partnership, Confiance Communications will lead Beyond Appliances’ communications strategy, emphasizing its tech-driven ethos and market leadership. The agency will focus on crafting impactful narratives that showcase Beyond Appliances’ commitment to blending cutting-edge technology with everyday utility, transforming kitchens across the country.
Bushra Ismail, Founder & Chief Strategist at Confiance Communications, shared her excitement about the collaboration, “Beyond Appliances represents the perfect fusion of advanced technology and everyday utility in Indian kitchens. We are excited to partner with them at this transformative juncture, wherein the brand can benefit from our strategic storytelling prowess. Through this partnership, the brand will be recognised for its unique approach to making premium kitchen technology accessible and meaningful for Indian homes. Our focus will be on showcasing their technological innovations that address everyday kitchen challenges while positioning them as pioneers shaping the future of smart kitchen solutions in India.”
Eshwar K Vikas, Co-Founder & CEO of Beyond Appliances, echoed this sentiment, “As we expand our smart kitchen ecosystem across India, partnering with Confiance Communications strengthens our mission to transform Indian kitchens. Their nuanced understanding of technology brands and proven expertise in the consumer space align perfectly with our vision to bring professional-grade technology into everyday homes. Through this collaboration, we aim to showcase how our solutions make sophisticated kitchen technology accessible and meaningful for India’s increasingly tech-savvy homeowners.”
Beyond Appliances builds on Mukunda Foods’ legacy in commercial kitchen automation to create solutions tailored for Indian households. Its product portfolio blends innovative technology with functional design, catering to the needs of modern, tech-savvy consumers.
Founded in 2019 by Bushra Ismail, Confiance Communications has emerged as one of India’s leading PR agencies, with a reputation for delivering impactful results. With a portfolio spanning startups, venture capital firms, and established brands, Confiance has been instrumental in amplifying the presence of over 90 organizations in India and abroad.
