Mumbai: In keeping with setting new records, Aaj Tak again occupied the top spot across YT Live. On the 10th March, counting hours when the entire nation was glued to the election results from UP, Punjab, Uttarakhand, Goa and Manipur, Aaj Tak remained the most searched keyword across Google.
As per Google Trends, Aaj Tak had the highest search rank more than the political parties that were contesting the elections. With an impressive search volume of 1 million+ Aaj Tak was trending in top 10 searches (as per Google trends on 10th March). The keyword Aaj Tak was searched for, even more than the political parties including the likes of BJP, Congress and AAP or SP running for the CM’s office.
People searched specifically for election centric news by typing in keyword ‘Aaj Tak’ apart from keying AajTak news, Aaj Tak Live, Aaj Tak News Live on google.
“The Hindi news brand was even more searched than the big political bigwigs such as Yogi Adithyanath, Akhilesh Yadav, Arvind Kejriwal and even our Prime Minister Narendra Modi,” the company statement read.