Thursday, June 25, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

COVID19 is the no.1 worry of 26 of the 27 markets polled: Ipsos What Worries the World Survey

by MN4U Bureau
November 30, 2020
in Featured, Analysis
Reading Time: 4 mins read
A A
Consumer Sentiment improves by 1.1pc for urban Indians in December 2022: Report
Share Share ShareShare

New Delhi: “What Worries the World?”: COVID-19 is the biggest concern for the eighth successive month.

  • November’s findings show COVID-19 is the top concern in 13 of the 27 surveyed nations, the same figure as last month.
  • On average, 47% of people around the world now say COVID-19 is the top issue facing their country. This is a slight increase on October’s figures, which saw 44% placing the pandemic on their list of main concerns.
  • Despite the resurgence of the virus in many parts of the world, current levels of concern are still some way below the peak of 63% which we recorded when coronavirus was first introduced to the list of topics in April. That survey saw COVID-19 stand out as the single most important concern in 25 out of 27 countries.
  • The top worries globally are currently (in the following order): COVID-19, Unemployment, Poverty/Social inequality, Financial/Political Corruption and Crime/Violence, the same sequence as last month.
  • Globally, 36% think their country is heading in the right direction while 64% say things are on the wrong track. Generally speaking, people are less positive about the immediate outlook than a few months ago. The recent peak wasinMaywhen we recorded45% saying their nation was heading in the right track.
  • That said, there are noticeable disparities by country when we look at how national sentiment has changed over the past six months.
  • This month, the biggest fall recorded when it comes to positive direction of travel is in Poland, where there has been a 13-point drop from last month to 13% today.

What Worries the World is a monthly online survey of adults aged under 75 in 27 countries comprising Argentina, Australia, Belgium, Brazil, Canada, Chile, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Poland, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States.

The five major worries globally are:

  • COVID-19 (47%): Included for the first time in April, COVID-19 is still the highest-scoring global issue this month. Malaysia (where it is mentioned by 76%), Great Britain(64%), Spain(64%) and Canada (57%)are currently the nations most worried about this issue. The pandemic is the single greatest concern for 13 of the 27 surveyed nations and additionally is the joint top worry for Israel(alongside Unemployment).

The thirteen countries which do not mention coronavirus as their number one issue are: Argentina (Crime/violence and Inflation), Australia (Unemployment), Brazil (Healthcare), Chile (Poverty/social inequality), Hungary (Healthcare), Italy (Unemployment), Mexico (Crime/violence), Peru (Crime/violence), Russia (Poverty/social inequality), South Africa (Financial/political corruption), South Korea (Unemployment), Sweden Crime/violence and Turkey (Unemployment).

  • Unemployment (38%): Overall, the levels of concern about unemployment remain the same as last month. The highest levels of worry are seen in South Africa (65%) followed by Spain (60%) and Italy(58%).
  • Poverty/social inequality (29%): Concern about Poverty/Social inequality is in line with October; once again Russia (scoring 56%) has the highest levels of concern about this issue, followed by Chile(48%) and Hungary(41%).
  • Financial/political corruption (27%): The proportion citing this issue is in line with last month. South Africa(66%) is again the nation most concerned about this issue, ahead of Russia(48%) and Malaysia and Peru(both 45%).
  • Crime and violence (26%): The figure recorded for this worry is equal to last month. South Africa (59%) is the nation most troubled about this issue,ahead of Sweden (57%).

The study finds that most people across the 27 countries surveyed say that their country is on the wrong track.

Looking at how many say their nation is on the wrong track (64% on average), we find that Poland(87%), South Africa and France(both 80%) and Belgium (79%)are most worried about their country’s direction of travel.

At the other end of the spectrum, ten nations have seen an increase in national optimism from last month with seventeen countries showing a drop. The biggest falls since last time are observed in Poland(currently registering 13% saying the country is on the right track) (-13pts) and, at the other end of the scale, Saudi Arabia, currently on82% (which is -6pts on the last measure). Meanwhile, most marked increases come from South Korea (now on 47% “right track”; +5pts) and Chile (36%are currently optimistic, also +5pts).

What worries Indians?

The five major worries for Indian citizens are:

  1. COVID-19 (mentioned by 50%)is the topmost concern amongstIndiansthough it has slightly diminished over previous month (-3 percentage points). India is ranked 12thon this issue globally,tied with the US at the 12th spot. Concern around the virus does not match the gravity of the situation faced by India on the pandemic with mounting numbers.
  2. Unemployment (43%) is once again the second greatest concern for the Indian public. And on the global scale, India is ranked 8th in the pecking order, tied in with Argentina, Chile and Israel.
  3. Crime and Violence (33%) is the third biggest worry (globally, it is the 5th biggest worry), India is ranked 7th of the 27 markets in levels of concern on this issue.
  4. Financial/ Political Corruption (27%)is the fourth major concern, but in relative terms India ranks 11thplace globally on this measure.
  5. Poverty & Social Inequality (23%) is the fifth mentioned concern. Though India is ranked 20th globally on this worry, amongst 27 markets.

58% of Indians say the nation is heading in the right direction, while the global view is the opposite with at least 64% global citizens believing, their country on the wrong track.

Amit Adarkar
Amit Adarkar

India is 4th in optimism in the pecking among 27 countries. Preceded by Saudi Arabia (82%), Malaysia (61%) and Australia (59%).

Commenting on the results, Ipsos India’s CEO, Amit Adarkar said: “Despite the mounting numbers of those afflicted with COVID19, Indians are ranked 12th in their worry levels – Indians are learning to live with the virus and are beset with worries of earning their livelihood with 43% being concerned about joblessness. Until the vaccine comes, the status quo will remain.”

Tags: Amit Adarkar IpsosIpsos What Worries the World Survey

RECENT POSTS

Companies converting creative ideas into action deliver 53% higher revenue outperformance: Accenture Song
Analysis

Companies converting creative ideas into action deliver 53% higher revenue outperformance: Accenture Song

June 24, 2026
0

Mumbai: Accenture Song has released new research highlighting that organisations capable of systematically transforming creative ideas into measurable business action...

Read moreDetails
Global Ad Revenues to Reach $1.4 Trillion by 2030: PwC
Analysis

Global Ad Revenues to Reach $1.4 Trillion by 2030: PwC

June 24, 2026
0

Mumbai: The global entertainment and media (E&M) industry is projected to generate $4.2 trillion in revenues by 2030, adding nearly...

Read moreDetails
Admitad launches OEM Advertising in India, unlocking 1.5 billion mobile users
Analysis

India’s online shopping market sees 16% growth in orders and 18% rise in GMV in first five months of 2026: Admitad

June 22, 2026
0

New Delhi: India’s e-commerce sector continued its strong growth trajectory in the first five months of 2026, recording a 16%...

Read moreDetails
Ipsos
Analysis

73% Urban Indians positive on country’s direction, 78% upbeat on economy: Ipsos

June 19, 2026
0

New Delhi: Urban Indians continue to display strong confidence in both the country’s direction and economic outlook, according to the...

Read moreDetails
Unicommerce helps brands to process quick commerce orders on Blinkit using its centralised dashboard
Analysis

Brands recovered more than Rs. 1.3 crore worth of orders using AI-powered abandoned cart recovery: Unicommerce

June 18, 2026
0

Mumbai: India's summer sale season signals a new phase for e-commerce, where AI-powered customer engagement is delivering measurable commercial outcomes,...

Read moreDetails
PulseAI
Analysis

92% of Fathers influence household purchases, yet only 17% feel brands market to them: PulseAI Research

June 18, 2026
0

Bengaluru: Fathers are playing a significantly larger role in household decision-making than traditional perceptions suggest, but brands may not be...

Read moreDetails

LATEST NEWS

Disney Consumer Products

Disney Consumer Products India Debuts a Slate of Toy Story-Themed Merchandise Marking the Toy Story 5 Release

June 24, 2026
FICCI FRAMES

26th edition of FICCI FRAMES to take place in September in Mumbai

June 24, 2026

ANALYSIS

Companies converting creative ideas into action deliver 53% higher revenue outperformance: Accenture Song
Analysis

Companies converting creative ideas into action deliver 53% higher revenue outperformance: Accenture Song

June 24, 2026
0

Mumbai: Accenture Song has released new research highlighting that organisations capable of systematically transforming creative ideas into measurable business action...

PEOPLE

Apis India appoints Ankit Nagar, Arun Mishra and Pankaj Tripathi in leadership roles
People

Apis India appoints Ankit Nagar, Arun Mishra and Pankaj Tripathi in leadership roles

June 24, 2026
0

New Delhi: Apis India Limited, a honey processing and FMCG company with a century-long legacy, has announced three senior leadership...

MARKETING

Cura appoints Abid Khan as National Sales Manager
Marketing

Cura appoints Abid Khan as National Sales Manager

June 24, 2026
0

New Delhi: Cura, an Ayurvedic wellness brand, has announced the appointment of Abid Khan as National Sales Manager (NSM), strengthening...

Subscribe to Newsletters

ADVERTISING

Brand Street Integrated names Sanjay Kacker as Vice President – Business Growth
Advertising

Brand Street Integrated names Sanjay Kacker as Vice President – Business Growth

June 24, 2026
0

New Delhi: Brand Street Integrated (BSI), one of India’s fastest-growing integrated marketing and brand solutions agencies, has announced the appointment...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

The Glocalisation Playbook for Building a Global Brand with a Strong Local Pulse in India
Authors Corner

The Glocalisation Playbook for Building a Global Brand with a Strong Local Pulse in India

June 24, 2026
0

When people talk about building a global brand in India, the conversation often starts with localisation. How should messaging be...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Tushar Vyas Exits WPP After 25 Years, to Focus on Academia, Startups, and Social Impact

Tushar Vyas Exits WPP After 25 Years, to Focus on Academia, Startups, and Social Impact

June 24, 2026
Disney Consumer Products

Disney Consumer Products India Debuts a Slate of Toy Story-Themed Merchandise Marking the Toy Story 5 Release

June 24, 2026
FICCI FRAMES

26th edition of FICCI FRAMES to take place in September in Mumbai

June 24, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.