New Delhi: Crayons Advertising, one of India’s foremost independent creative agencies, has announced its official foray into professional cricket as a co-owner of the New Delhi Tigers franchise in the upcoming Delhi Premier League T20 – Season 2 (DPLT20). This strategic move marks a new chapter in Crayons’ legacy of community engagement, youth empowerment, and celebration of India’s enduring passion for sport.
The New Delhi Tigers will be led by two of Delhi’s most promising cricket talents — Himmat Singh and Prince Yadav — setting the tone for an electrifying season as the team combines strategy, energy, and experience on the field.
The DPLT20, organized by Perfect Pitch Events & Sports, kicks off on 2nd August 2025, with the New Delhi Tigers making their much-anticipated debut on 3rd August at Arun Jaitley Stadium, New Delhi. With its blend of top-tier cricket and mass entertainment, DPLT20 is fast emerging as a marquee regional league, boasting over 400 male and 80 female players in its inaugural season, alongside millions of social media and streaming views.
Crayons’ entry into the cricket ecosystem via a consortium investment reinforces its broader commitment to fostering regional pride, nurturing young talent, and embodying values of teamwork, creativity, and perseverance.
Ashraye Lalani, Director – Technology and Growth at Crayons Advertising, said, “Cricket is not just a game in India—it is a national obsession and a unifying cultural thread. By stepping into this dynamic arena through the New Delhi Tigers, we are bringing the same creative energy and purpose-driven focus that define Crayons as a brand. Our aim is to foster talent, ignite city pride, and offer cricket fans an unforgettable sporting experience.”
Crayons is no stranger to the sports development space. Through the Crayons Academy for Skills and Excellence, the agency recently launched India’s first Joe Root Academy, underscoring its commitment to grassroots development and athletic excellence.
This acquisition also enables Crayons to expand into regional media through Prime TV, OTT platforms, and out-of-home (OOH) channels, creating integrated media opportunities aligned with its broader brand and business growth objectives.
With an all-star lineup, passionate ownership, and an ambitious vision, the New Delhi Tigers, under Crayons’ stewardship, are poised to leave a bold mark in India’s vibrant regional T20 landscape.
