Nationa: Cricket.com, the online platform that offers cricket news, updates, analytics and video has looped in Darren Gough for the ongoing India – England tour 2022. The retired English fast-bowler has been signed for 6 videos which will be spread across 3 T20 and 3 ODI matches. The platform aims to engage viewers with Darren’s analysis of each game. Apart from the usual reviews, Gough will be part of various content strands across channels including YouTube, Instagram, Twitter and Facebook.
On the association, the platform said, “Post the historical test, Gough, one of the all-time greats for England in ODIs will dissect performances and tactics during the white-ball leg of the series. However, his analysis will not be all about the present tour. As a common trend on Cricket.com, experts engage in shows like dressing room stories and life in pictures giving an exclusive BTS look at the cricketing world to the readers. These shows also involve ex-cricketers who tell fascinating tales from their playing/coaching days and life in general.”
Somesh Agarwal, Manager- Content, Cricket.com at Head Digital Works, said, “It has always been our endeavor to provide a premium, yet an inclusive platform, for cricket enthusiasts. As one of India’s leading multi-gaming companies, it is imperative for us to engage our viewers with content that excites them. Through our engagement with Darren Gough on the platform, we aim to reach out to new subscribers globally as well as in the Indian subcontinent. We are inclined towards continuing to design campaigns that help in building the CDC platform with different voices for different series.”