Chennai: Culture Machine has established a leaderboard for publishers across multiple categories in India. Culture Machine’s patent pending tech IP ‘Intelligence Machine’ tracked the month on month performance of Indian channels on YouTube and Facebook to provide a comprehensive view of which publisher has maximum engagement in terms of views, likes, comments, shares and subscribers.
Making use of proprietary algorithms and exclusive partnerships with Google and Facebook, Intelligence Machine has the unique ability to track 3 billion videos and categorize and rank publishers extensively. The current report provides insights on the Entertainment and News category. Future analyses by the end of 2017 will include sports, fashion, beauty, automobile and food industry.