Mumbai: Celebrating the auspicious occasion of the Tamil New Year and underscoring the focus on culturally relevant content that is family-oriented, Dதமிழ் (D TAMIL) unveils the brand-new avatar of the channel with a redesigned logo and a slew of wholesome entertainment. The channel has today announced the launch of two new local series – Acham Yenbathu Madamaiyada, an adventure reality show which is co-powered by KIA and Asian Paints, and Suvai, a light-hearted cooking competition show co-powered by Asian Paints and BYJU’s, both presented by Tamil artists which will go on air from 17, April only on Dதமிழ்.
Highlighting the golden hues of the revamped logo, the new look will be unveiled on social media with the stunning Tamannaah Bhatia adding her ‘golden touch’. Being a cultural icon in the state of Tamil Nadu, the ‘Annapakshi’ motif in the logo serves as a connective point to the Tamil audience with their own culture and heritage. The new logo aims to evoke the feeling of family-friendly content that’s progressive, aspirational, and rooted in Tamil culture.
Megha Tata, Managing Director – South Asia, Discovery Communications India said, “Over the past one year or so, Dதமிழ் has grown successfully as we continue to strengthen our regional focus. This rebranding exercise now better reflects Dதமிழ்’s differentiated positioning of a leading regional player in the real-life entertainment space. As we continue to expand our offering, the new logo exemplifies Discovery’s long-standing credibility, our modern and progressive outlook while the ‘Annapakshi’ motif lends an authentic cultural dimension to it. With this initiative, we are excited to have carved out a niche for the brand with the content that’s unique to us”.
Adding to this, she further said, “Our rapidly growing family of Tamil viewers clearly indicated their affinity towards fun, light-hearted, mission-oriented shows. The launch of the two new local series is an extension of our promise to offer what our viewers are looking for. We will continue to boost our local content, add new genres and offer inspiring international shows that our viewers love”.
On her association with the new revamped Dதமிழ், gorgeous actress Tamannaah Bhatia said, “Iniya Tamizh Puthandu Vaazhthukal! With the new year, comes new beginnings and in that spirit, I am so happy to be a part of Dதமிழ்’s new identity. Adding its own golden touch to the New Year celebrations, I’m excited to see all the wonderful, fresh content the channel has in store for us along with its two upcoming Tamil shows. She further added, “Given the uncertain times we live in, knowing we have good entertainment to keep us company, makes staying in-doors and adhering to safety precautions a little more manageable.”