Mumbai: Dainik Bhaskar, in keeping with its tradition of delivering out-of-the-box inventive campaigns, has churned out another milestone in print innovation recently.
To promote the D’Ornate’s exquisite flats, a flagship property located in the heart of Indore, Dainik Bhaskar launched the Road-block innovation in the Indore city edition. Nine sequential advertisements were published on alternate pages of the 16-page city edition with each advertisement focused on a unique aspect of the project, making a concentrated attempt to convey the property’s premium status. The advertisements were positioned in such a way that each consecutive advertisement was larger in size than the previous one, culminating in a full-page advertisement, and forming atrue crescendo.
The campaign was successfully carried out and accomplished on a weekday,specifically at the start of the week (Monday) which is an audacious and unprecedented feat, demonstrating the Company’s strength, as Real Estate advertising is usually parked for the weekends.
Narendra Gorani, Director, Gorani Group, flagship D’Ornate project, has expressed his immense satisfaction with the entire experience, Mr. Narendra Gorani said “Given the premium-ness of our project, we wanted to generate significant market buzz and enthral our target audience with some out-of-the-box promotion. Thus, in collaboration with Dainik Bhaskar, we devised this Road-block innovation, in which many advertising run concurrently in the same issue on a single day. So far, the customer and market response has been extremely positive and overwhelming.”
Commenting on this great achievement, Naresh Pratap Singh, the Unit Head of Indore, Dainik Bhaskar Group “Our entire focus, in all we do, but particularly in our innovations, is on providing our advertisers with the most value for their money. Therefore, seeing the D’Ornate teams smile has elevated this day to a red-letter one for the Indore team as a whole. This once again demonstrates that Dainik Bhaskar has a strong hold on its target audiences and is thus capable of providing a return on investment to our esteemed clients.”
Entire newspaper can be seen on link E-paper – https://online.fliphtml5.com/biiwr/zebx/