Media company Dainik Bhaskar Group has unveiled its Diwali campaign #ListBadalo as part of its CSR initiative ‘Sarthak Deepawali’.
The film shows a husband and wife wrapping gifts for friends and neighbours, checking their list to make sure they have not missed anyone. This is when their young daughter tells her parents that the people they have gifts for get gifts from everyone else as well. They should, in fact, give gifts to people no one gets for. The parents change their list to include their help.
Within four days of its launch, the Dainik Bhaskar Group claimed the film has garnered over 5 million views on YouTube and an additional 2 million views on its reel’s version.
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