Advertising legend, David Lubars, BBDO Worldwide’s Chief Creative Officer, will retire this year after twenty years in the role. The advertising agency has officially announced Lubars’ retirement from the role.
In a LinkedIn post, BBDO Worldwide shared, “David Lubars, Chief Creative Officer of BBDO Worldwide, has announced that, after twenty years in the role, he will retire at the end of this year. Recognized by Forbes as one of the top ten creative directors of all time, Lubars’ work has always surprised, always been crafted to perfection, and has always revealed, as he would say, “the brand’s true magic.” From “You’re Not You When You’re Hungry” for Snickers, to HBO Voyeur and the groundbreaking BMW Films.”
“Under David’s leadership, BBDO was named “Network of the Year” at Cannes Lions a record-setting seven times and, in 2020, Network of the Decade. He has been inducted to The One Club Creative Hall of Fame and was honored by the Clios with a Lifetime Achievement Award. David has personally won over 600 Cannes Lions, 700 One Show pencils, and seven Emmy awards. Thank you, David. For everything” the post read.
Lubars has been serving in the advertisement industry for over 40 years. He began his career in 1982, as a Copywriter at Leonard Monahan Saabye, which was before moving on to spearhead BBDO West as CEO and CCO. In his career span, he has been known for his incredible work for clients including AT&T, BMW, HBO, FedEx, Mattel, M&M’s, and Snickers among others.
Commenting on his retirement, David Lubars said, “It’s been a 100-metre sprint over a marathon course. My knees are sore, so I’m ready to walk now. Anyone who has worked in advertising knows this is not a walking industry.”
