DBS Bank India has announced its partnership with five badminton players: Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly and Gayatri Gopichand.
Badminton embodies attributes such as precision, dedication, teamwork, and the pursuit of excellence, closely aligned with DBS Bank’s core values of being purpose-driven, relationship-led, and innovative, informed an official statement.
The partnership has kicked-off with an outdoor campaign, and it will be extended to the bank’s social media platforms, official website, internal platforms, as well as its branch network, targeting both customers and employees.
Shoma Narayanan, Managing Director – Group Strategic Marketing & Communications, DBS Bank India, said, “DBS Bank continues to break boundaries and reimagine banking; we like to think of ourselves as a different kind of bank, rather than fitting into the conventional notions of a ‘traditional bank’. Badminton is gaining popularity across India, and this partnership provides a great opportunity for us to extend our support to five young athletes who truly have the potential to be the stars of tomorrow!”
“These players epitomise our core values both on and off the court, making them perfect partners to champion our brand. With this association, we aim to dial up customer engagement in India and bolster the narrative around our unique phy-gital proposition, suite of offerings, and strong Asian connectivity,” added Narayanan.
Ramakrishnan R, Co-founder and Director, Baseline Ventures, said, “DBS Bank has always been a trusted partner, for small and large businesses as well as retail customers. We are excited to help the bank onboard some of India’s most prominent badminton stars as it increases engagement with its customers in India. We are confident that with DBS Bank India’s support, these players will elevate their careers and reach even greater heights, while serving as an inspiration for badminton enthusiasts.”
Former world junior number one Lakshya Sen is in the top 10 in senior rankings. India’s men’s doubles team of Chirag Shetty and Satwiksairaj Rankireddy have reached the second spot in the Badminton World Federation (BWF) rankings. Women’s doubles team Gayatri Gopichand and Treesa Jolly clinched medals at the Commonwealth Games, according to the DBS statement.
DBS Bank opened its first office in India in 1994. It now has a network of around 530 branches in 19 states.
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