DDB Mudra Group won the Grand Prix for Creative Strategy for their work on Stayfree Project Free Period at Spikes Asia 2021. This is the first time that an Indian brand has back-to-back Grand Prix wins. Last time around at Spikes, the work won a Grand Prix for creative effectiveness. Project Free Period turns the period from a pause to an opportunity for sex workers to sustain a life outside of the trade.
Speaking on the win, Manoj Gadgil, VP – Marketing, J&J Consumer said, “As a brand Stayfree has always strived to normalize periods for women across the nation. With these campaigns, we stand true to our purpose of normalizing periods – reassuring women & girls across the country that nothing should stop them from achieving what they dream for.”
Talking about this culture-shaping work, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “With Stayfree, we’ve been on a journey of creating conversations around periods, through strong acts and empowering stories. And winning back-to-back Grand Prixs is great recognition for the same.”
At Spikes Asia 2021, the Group also bagged a gold and two bronzes for its work on Stayfree and Spotify.