Mumbai: De Beers Forevermark has launched its festive campaign for the Forevermark Avaanti™ Collection starting this September. The 360-degree multimedia campaign runs across TV, Digital, Print, OOH, and Radio. The campaign is driven by the belief that the future can unfold from a single ripple and reiterates that a moment seized in time can start a whole movement leading to the path of greatness.
The Forevermark Avaanti™ Collection comprises thirty-six stand-out pieces that embody a spirit of possibility, inspiring the wearer to be aware of their power and make a lasting statement every day. The campaign for the collection was planned by De Beers Forevermark’s media agency – Luxhub Havas and brought to life by an all-female creative team, including award-winning director, Vicky Lawton, and photographer Anya Holdstock. Together they executed the campaign’s inspirational film and striking photography.
Each piece in the Forevermark Avaanti™ jewelry collection represents a ripple and symbolizes the start of something new. Each piece features a rare De Beers Forevermark diamond in 0.10, 0.18, and 0.30 carats at the center. set in 18k yellow, white, or rose gold, the clean, circular designs are also available with the added brilliance of pavé diamonds. Worn together or alone, these rings, earrings, pendants, and bracelets make a bold statement of confidence, adding verve to your style.
“Inspired by the Italian word for ‘forward’, the Avaanti collection embodies the spirit of leadership and of building something big from a small ripple, an idea, or a spark. Through this campaign, we want to remind women that the power lies with them to mold the future and create a lasting impact in whatever they choose to do. Each ripple can gather momentum and lead to a gigantic wave and so we celebrate and applaud women who are trailblazers in their own, unique right,” said Sachin Jain, Managing Director, De Beers — India.
The campaign has a 360-degree media focus that will include digital and traditional mediums. Digitally, the brand will focus on ad spots on OTT platforms, social media, programmatic & audience cohorts, lifestyle, fashion, news, current affairs as well as influencer collaborations. The conventional media platforms include television, radio ads across major channels, and print nationally. The campaign will further be supplemented by OOH ads in the key city of Mumbai.
The Forevermark Avaanti™ collection is available for sale at all authorized De Beers Forevermark jewelers across the country.