New Delhi: Delhi based Payment wallet Oxigen to sponsor South African Cricket Team for the upcoming T20 cricket tournament this month.
With the sponsorship, Oxigen joins a spate of Indian start-ups such as Snapdeal, Paytm, YepMe and CarTrade who have either advertised in international cricket matches or sponsored global teams. Delhi based YepMe had sponsored West Indies team for the ICC Cricket World Cup for about Rs 30 crore, earlier this year.
The Proteas T20 squad will walk onto the field against Bangladesh the match on July 5, 2015, with Oxigen brand as the sponsor backing the team. Oxigen was originally started in a partnership with two South African investor/entrepreneurs and Delhi based former Motorola India President Pramod Saxena in 2004.
Johannesberg based Blue Labels Telecom continues to hold a stake in Oxigen India. The Oxigen Proteas will feature in twelve T20 matches against Bangladesh, New Zealand, India, England and Australia before next year’s ICC World Twenty 20 Championships in India.
“Technically, this is not a new sponsorship, but rather an exciting initiative by Blue Label Telecoms to create added value to their diverse organisation,” said Cricket South Africa’s Chief Executive, Haroon Lorgat. “The Proteas are a globally recognised brand with huge support in India. This exciting initiative by Blue Label Telecoms is both unique and a first for Cricket South Africa, as having an international based company as the team sponsor is a pioneering step.”
“Oxigen is a brand born and bred in India, and we expect that Oxigen’s sponsorship of the Proteas T20 team will resonate closely with the Indian community,” added Mark Levy, joint CEO of Blue Label Telecoms.