Dentsu Creative India has elevated its creative vision by appointing Abhijat Bharadwaj as the Chief Creative Officer (CCO) of Dentsu Creative Isobar.
Abhijat’s appointment highlights Dentsu Creative Isobar’s dedication to innovative brand experiences in the digital-first, multi-platform era. His leadership will establish new creative standards, encourage innovation, and support a dynamic team of next-gen creatives.
Abhijat will closely collaborate with Amit Wadhwa, Dentsu Creative India CEO, and Sahil Shah, Dentsu Creative Isobar President, to advance the agency’s creative agenda by enhancing the creative capabilities and talent pool nurtured over the years in collaboration with iconic Indian and global brands.
The creative focus and native digital-first mindset will empower brands to navigate the complexities of the new age through impactful non-linear journeys, strengthening Dentsu Creative India’s leadership in transformative creativity and market position.
Commenting on his appointment, Amit Wadhwa said, “Abhijat is not just an exceptional creative talent but a visionary leader for this new age. His passion for excellence in both work and team building will set new industry standards. Alongside our formidable team of creative leaders, we are confident that Abhijat will propel us to new heights of success and recognition.”
Sahil Shah added, “Abhijat’s entry unlocks a new level of growth for us. In today’s day and age, brands need a creative agency that solves problems, regardless of platforms or mediums, because that’s how non-linear and multi-platform the consumer is. And in this new era, I believe we have a phenomenal talent pool, with strong creative capabilities and the right culture to be in the pole position. With Abhijat leading our creative from the top, I am certain we are now a team to beat.”
With 17 years in advertising, Abhijat’s success spans campaigns for brands like Star Sports, Swiggy, AM/NS, Mercedes-Benz, and Godrej. Notable achievements include ‘Netflix for All’ and ‘Teen Ka Dream’ campaigns. He has excelled at top agencies and played a key role in promoting sports culture at Star Sports. Abhijat’s creative prowess and strategic approach define his new role.
Abhijat said, “Joining an iconic global brand like dentsu is truly exciting. My goal is to unlock new opportunities for Dentsu Creative Isobar in India and build a best-in-class team that delivers creative solutions and exceptional value for our clients.”
Dentsu Creative India revamped its business to meet client needs, now with three brands: Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR. Isobar is a modern agency specializing in digital services like tech experiences, social listening, paid media, UI/UX, SEO, content, and e-commerce.
