Mumbai: Dentsu Webchutney, the digital arm of Dentsu Aegis Network, has created a 7-part mini-series to launch Flipkart’s #NoKiddingDays- an event that the brand has started from 1st of April, focusing on some of the most top-rated products on Flipkart. The series focuses on the adventures of a Flipkart Kidult (“Kid adult”- this time, voiced by Sunil Grover) and his friendly crow
These films are part of a larger digital-only campaign to ‘rebrand’ what is historically termed as “April Fools’ Day” to Flipkart’s No Kidding Days. Commenting on the initiative, Ashwin Palkar, Creative Director, Dentsu Webchutney says, “This was a project of firsts. The first time we’re attempting a Flipkart kids series featuring only one core protagonist, the first time the brand is attempting a mini-series, and the first time we’ve taken a “literal” spin on a cultural ad age like “Jhooth Bole. Kauwa Kaate!””
Kartikeya Bhandari, Senior Director, Marketing, Flipkart, adds, “Flipkart is the destination for India when it comes to Mobiles, Televisions and Fashion, however, with shopping occasions like No Kidding Day, we are embarking on the prerogative to make it effortless for customers to own everything they need and aspire to have. Be it anything -from a lunchbox to a blood pressure monitor. It’s the little things that matter in life and hence on this occasion, we are focusing on the wide selection of daily essentials that one requires along with hallmark of top ratings and great reviews.”
Through each film, the kidult puts “too good to be true” products on event day, to test through the world’s best lie detector… his “Kauwa”, or “Crow-ji” as he calls it! Will the crow bite him or let him go? Watch the films here to find out:
