Bangalore: Dharma Media Consultants, a new-age media Consultancy, today announced that it has been selected as the public relations agency of EsportsXO, India’s biggest community of gamers, professional esports players, tournament organisers and esports fans. EsportsXO is a SaaS-based tournament discovery platform for over 600 million passionate competitive players across the globe.
Dharma Media Consultants helps brands reach their true potential through well-positioned and effective communications strategies. The boutique agency aids brands with complete media solutions — from content creation and social media management to internal/external communications, consistent brand messaging, and measurable results.
Dharma Media Consultants will oversee an integrated communications mandate covering brand and corporate communications for EsportsXO. In addition to handling media relations, Dharma Media Consultants will also be responsible for communications strategy, launching of campaigns, and industry leadership positioning.
On the appointment of the new PR team, Vikas Goel, Co-Founder, EsportsXO said, “We are looking forward to this new strategic communication engagement with Dharma Media Consultants to drive our brand narrative through relevant media channels. We feel this will be the beginning to creating a brand legacy for our end consumers and key stakeholders.”
Commenting about the engagement, Shutapa Paul, Founder, Dharma Media Consultants, said, “We are excited to partner with the amazing EsportsXO team. Esports is booming in India and is expected to cross 1.5 mn players by 2025. We look forward to exploring the industry while creating innovative communication strategies for EsportsXO.”
Founded in 2016, Dharma Media Consultants has established a reputation for its work with some of the leading brands in India. The dynamic DMC team works passionately to disrupt and innovate the market and create solutions where there seem to be none. Calling themselves ‘storytellers and reputation-builders’, the company, through its network of experts and sector professionals spread across India and overseas, work tirelessly towards achieving the end goal for their client partners.