Mumbai: Dharma Productions, a film production and distribution company jointly owned by Karan Johar and Adar Poonawalla, has acquired Cornerstone’s stake in the talent management company Dharma Cornerstone Agency. The company is now expanding the venture under a new identity, Dharma Collab Artists Agency (DCAA), which will serve as Dharma Productions’ exclusive platform for artist representation across film, music, sports, live experiences, and culture.
Uday Singh Gauri continues as CEO, with Rajeev Masand as COO, ensuring leadership continuity as the agency enters its next phase of growth. Gauri brings over two decades of experience in talent management, music, live entertainment, and strategic partnerships. Under his leadership, DCAA will focus on expanding its reach, building new verticals, unlocking cross-platform opportunities, and shaping a long-term home for culturally influential talent.
Apoorva Mehta, CEO of Dharma Productions, said, “Talent has always shaped Dharma’s identity, influencing both our creative choices and how we build for the future. With DCAA, we are creating a structured platform that supports artists across disciplines. This is a deliberate and long-term step toward deepening our role in the creative economy.”
Uday Singh Gauri, CEO of DCAA, added, “With DCAA, we’re building a platform that reflects the way artists work, express, and grow today. Representation now goes far beyond negotiation and visibility. It requires cultural understanding, business instinct, and the ability to move with — and ahead of — the industry. Our focus is on developing long-term careers across multiple formats, while creating meaningful pathways between talent and opportunity. This is about scale, yes, but it’s also about care, clarity, and collaboration.”
DCAA represents a curated roster of artists shaping the future of entertainment across film, music, and digital culture, including Janhvi Kapoor, Ananya Panday, Sara Ali Khan, Disha Patani, Rasha Thadani, Aditya Roy Kapur, Harshvardhan Rane, Lakshya, Rohit Saraf, Neeti Mohan, Jonita Gandhi, Orry, Sumukhi Suresh, Anahita Shroff, Kareema Barry, and Erika Packard among others.
