Mumbai: DHL Express, the international express service provider, has come on board for the five times Indian Premier League (IPL) champions Mumbai Indians as a PrincipalSponsorand Official Logistics Partner. This partnership with Mumbai Indians marks DHL Express’ first-ever cricket sponsorship, globally.
The association with global brands like DHL Express highlights Mumbai Indians growing stature as a fast-emerging global sports club and a preferred brand of choice. Brand Finance had recently awarded an AA++ brand strength rating to Mumbai Indians, reflecting in consistent high brand investment, stakeholders’ trust, and performance of the team.
Commenting on the partnership, RS Subramanian, Senior VP, and MD, DHL Express India, said, “Globally, DHL supports some of the world’s largest and most popular sports formats –from football to rugby, Formula One, and even e-sports. Today marks our foray into another crowd favorite: T20 Cricket. Cricket is a game that is well-loved and followed with ardent devotion in India, and many nations across the world. It, therefore, gives me great pleasure to come on board as a Principal Sponsor and Official Logistics Partner for Mumbai Indians.”
Sandeep Juneja, VP – Sales and marketing, DHL Express added, “As the team behind the five-time IPL winning sports team, Mumbai Indians, our brand will be placed prominently at the back of the jersey. With this new association, we will be able to take our brand into the living rooms of a large cricket fan base that cuts across gender, age groups, and geography.”
A Mumbai Indians spokesperson said, “We are delighted to partner with global brand DHL Express. The combination of DHL Express’ international market network, and Mumbai Indians’ global fan following, brings in a unique dimension to our partner association program, allowing both brands to leverage their vast consumer interface.
“We are proud of the fact that global brands such as DHL Express see Mumbai Indians as their preferred partner. It is testament to the trust that our club has earned and established through continued on-field success in conjunction with strong brand ideology.”
DHL Express is the fourth international brand to join Mumbai Indians’ current partner list having Samsung, Marriott International, and Cadbury.
For DHL Express, the partnership with Mumbai Indiansdemonstrates its support for sports given the shared spirit of speed, passion, teamwork, and a can-do attitude. It is also a strong supporter of some of the world’s biggest sports events such as the HSBC World Rugby Sevens Series, ESL One, MotoGP, and Formula 1. DHL Express also sponsors first-class clubs such as Manchester United.