Mumbai: Digidarts, a performance marketing agency, has announced that it has secured the Digital Performance Campaigns mandate for Kisan Konnect, a rapidly expanding agro retail brand dedicated to connecting farmers directly with consumers through fresh, traceable, and sustainable produce.
The partnership marks a significant milestone for Kisan Konnect as it aims to deepen its digital presence and accelerate growth through a data-driven approach powered by Digidarts’ proprietary performance marketing capabilities.
With India’s agritech sector witnessing rapid digitalisation, the collaboration will enable Kisan Konnect to harness precision targeting, behavioural analytics, and creative-led growth strategies to strengthen its farm-to-table value proposition. Digidarts will drive omni-channel campaigns that enhance brand visibility, improve customer engagement, and help scale Kisan Konnect’s mission of empowering farming communities while serving urban consumers with trustworthy fresh produce.
Positioning itself as a rural-retail trailblazer, Kisan Konnect aims to evolve from a pure-play selling model to a more holistic brand-building approach. Supported by Digidarts’ expertise, the brand will integrate data, storytelling, and commerce to create richer consumer journeys and long-term brand equity.
Commenting on the partnership, Siddhartha Vanvani, Founder & CEO, Digidarts, said, “With Digidarts steering Kisan Konnect’s digital performance campaigns, I am confident we’ll unlock new benchmarks for farmer-led brands in India. This partnership goes beyond conventional advertising, it’s about leveraging technology and creativity to empower agriculture and connect communities in the digital age.”
