Perona, a luxury clothing leader, has awarded its digital mandate to Digidarts. The agency will spotlight Perona’s Indian artistry in premium leather, focusing on timeless, sustainable fashion to carve a niche.
The collaboration aims to develop a data-driven cross-channel marketing strategy for Perona to support its holistic approach in creating accessories and garments for its customers.
Puneet Mangla, Founder of Perona, remarked on the partnership by saying, “We are thrilled to partner with Digidarts to bring our vision of premium, timeless fashion to a broader audience. Their expertise in performance marketing aligns perfectly with our commitment to quality and innovation. Together, we are poised to elevate the brand and showcase its unparalleled value proposition to audiences aligned to our global vision.”
Siddhartha Vanvani, CEO of Digidarts, weighed in on the collaboration by saying, “Perona is bringing the leather subculture back to the limelight with a unique contemporary and minimalist blend. With our performance-driven bullsEye expertise, we strive to cement them as leaders in their domain.”
Perona embodies expressionism, personification, and innovation, aligning with Digidarts’ vision. This partnership, leveraging BullsEye performance marketing solutions, will revolutionize the fashion industry in India. Utilizing advanced funnels and products like Dartboard and Decisionboard.ai, the strategy aims to enhance Perona’s global reach with a strong performance-driven approach.
Founded by Puneet and Shruti Mangla in 2018, Perona aims to create premium designs that showcase the best of Indian craftsmanship. Their apparel blends minimalism, conscious fashion, and contemporary style, reflecting a commitment to excellence. The brand focuses on crafting high-quality, timeless products with a classic touch in style and simplicity.
