Digimaze is a digital marketing agency that specializes in performance marketing along with social media, influencer marketing and website development. Having handled over a hundred brands across sectors pan India, it focuses on establishing themselves as a prominent player by sustainably scaling businesses beyond all e-commerce benchmarks. It uses advanced analytical models and a data-driven approach to maximize revenues.
Vatsal Rajgor, Co-Founder & CEO, Digimaze, in an exclusive chat with MediaNews4U spoke to us on the launch, their USP and much more.
When did you launch Digimaze?
Digimaze was founded on 19th June 2019. When we first started our operations, it was just Poojan and I working in a small office in Mumbai. We saw a gap in the market that could be filled through performance marketing and after that, the rest is history.
Digimaze grew rapidly and we were quickly gaining momentum when the pandemic hit. From there, all the Digimaze employees decided that it was the best time to sharpen our wits and plan ahead. Post the life restrictions, Digimaze was one of the few fortunate companies that saw exponential growth and we haven’t stopped growing ever since.
Currently, Digimaze has over 100+ Employees and over 100+ clients. Our journey has just started, and we are sure we will grow twice as much by the year’s end.
Today there are so many such platforms. What is your USP?
Amongst all our competitors with various USPs, Digimaze stands out due to our core strength which is the foundation of our operations and our unique ability to obtain, track and analyse data.
Our data collection process and in-house tools help us understand the audience behaviour and the gap in the market.
A fundamental thing about digital marketing revolves around data and we identified this from the get go, which is how we were able to position our strategies to be based on these indisputable facts.
How does Digimaze help scale beyond e-commerce benchmarks, can you elaborate on this?
Digital marketing benchmarks go beyond eCommerce metrics. One of the ways to scale your business is Affiliate Marketing that will help brands create customer loyalty, brand awareness and increase LTV.
The right utilisation of email marketing has proven to help increase the retention rate of the customer through giveaways, competitions while simultaneously building social proof.
Influencer marketing, Google reviews, ORM, and building a strong social media presence are all strong digital marketing tools that contribute greatly to scaling a brand to its utmost potential.
What is Digimaze’s revenue model?
Digimaze operates with a revenue-sharing model, making us unique in the digital marketing space. We generally do not charge a fixed fee but a percentage of the revenue we have generated for our clients on a month-on-month basis. This means that the amount of money we make is directly correlated with our performance as an agency. In case brands prefer a definite retainer, we are open to that as well.
What would be your Focus for 2022?
The first and foremost objective is to discover new avenues of advertising and the future of advertising is an out-of-this-world platform; The Metaverse. The Metaverse has been a hot topic since its announcement and the hype hasn’t yet begun to slow down. Through the Metaverse, advertisers stand a chance to advertise on a more personalised level than ever, which we plan to leverage as well.
Apart from that, we will be looking at automating Performance Marketing through our in-house tool using AI & Machine learning for higher efficiency, initiating new vertical’s and expanding pan India.
Are there any expansion plans this year?
Yes, we look forward to expanding in the international market and opening an office in London. We aim to be a global organisation that enables brands around the world the opportunity to be competitive in their own industries.
In the past 2 years digital platforms, SM, Influencer marketing have surged, what are the trends we will see in the new normal?
As mentioned, the Metaverse will be an immense focal point for many brands, as currently, it’s the race to see who can be the first to capitalise on this platform. Post that, we foresee the creator economy booming and this is due to the vast opportunities presented in the form of access to social platforms and brand opportunities. There are also talks of social media posts being more valuable than some assets so that further supports the rise of creators.
Lastly, we would like to talk about vertical videos. Vertical videos account for 98% of the content consumption on all social media platforms and with how platforms are slowly phasing out the square video, it’s high time that all brands make the switch and play towards the algorithm.