Panaji: The ABBY Awards 2026 at Goafest 2026 announced the winners across Branded Content & Entertainment Specialist Agency of the Year, Brand Experience & Activation Specialist Agency of the Year, and Video Craft Specialist of the Year categories on Day 3, recognising agencies and production houses driving innovation in storytelling, immersive brand engagement, and creative craft.
A total of 499 entries were shortlisted for the jury discussion round on Day 3, with 367 entries receiving awards, including merits. Nearly 46% of the shortlisted work secured medals. Agencies submitted entries across more than 129 unique brands in these categories, evaluated by a panel of 115 judges and 12 Jury Chairs. The overall metal tally for the day stood at 27 Gold, 80 Silver, 122 Bronze and 138 Merit awards.
Leo India tops Branded Content & Entertainment Specialist Agency of the Year
Leo India emerged as the winner in the Branded Content & Entertainment Specialist Agency of the Year category, securing 38 points through a total of eight awards, including one Gold, two Silver, four Bronze and one Merit.
The agency was closely followed by Enormous, which collected 32 points with six awards comprising one Gold, three Silver, one Bronze and one Merit.
White Rivers Media secured third place with 10 points, driven by two Bronze and one Merit award. JioStar India Pvt. Ltd. followed with eight points from one Silver and one Merit.
Other notable winners in the category included 22Feet Tribal Worldwide, Mindshare India, IFP, Tribes Communications Pvt. Ltd. and BBH Communication India Pvt. Ltd..
The category reflected the growing focus on entertainment-led brand narratives and integrated content strategies as marketers continue to invest in audience-first storytelling formats.
Leo India extends dominance in Brand Experience & Activation
Leo India further strengthened its performance by topping the Brand Experience & Activation Specialist Agency of the Year category with a commanding 70 points and 15 awards overall.
Its tally included eight Silver, four Bronze and three Merit metals, making it one of the most awarded agencies across the Day 3 specialist categories.
McCann India secured second position with 16 points from four Bronze awards, while Tribes Communications Pvt. Ltd. ranked third with 12 points through one Silver, one Bronze and one Merit.
L&K Saatchi & Saatchi earned 10 points in the category, while 22Feet Tribal Worldwide captured the only Gold medal awarded in the category and finished with eight points overall.
Other agencies recognised in the experiential marketing segment included Havas Worldwide India Pvt. Ltd., Kinnect, PLAINSPEAK and White Rivers Media.
The results highlighted how experiential marketing and activation-led campaigns are increasingly becoming central to brand-building strategies, particularly in categories seeking deeper consumer engagement and on-ground interaction.
Good Morning Films leads Video Craft Specialist of the Year rankings
In the Video Craft Specialist of the Year category, Good Morning Films emerged as the top-ranked company with 68 points from 14 awards, including eight Silver, four Bronze and two Merit honours.
Mothership Productions followed closely with 54 points, powered by a strong medal tally of three Gold, three Silver and three Bronze awards.
Vanilla Films secured third position with 14 points, while Enormous earned 10 points and Footloose Films collected eight points.
Additional winners recognised for excellence in video production and craft included BANG BANG Mediacorp, Perfetti Van Melle India, The Unicorn Films and Chrome Pictures Media LLP.
The Video Craft Specialist category showcased the growing emphasis on cinematic storytelling, technical execution and production quality as brands increasingly invest in high-impact visual narratives across digital and traditional platforms.
Collectively, the Day 3 specialist category winners underscored the advertising industry’s continued shift toward immersive experiences, entertainment-first communication and premium content craft, with agencies and production houses competing across a wider spectrum of branded storytelling formats at this year’s ABBY Awards.
