Mumbai: Arré, India’s leading multi-genre, multi-format digital media destination has partnered with Ola Play, the world’s first connected car platform for ridesharing, to offer a wide range of digital content for customers on the go.
The association will provide Ola’s Prime Play customers a range of popular and trending web-series, social experiments, reality shows, documentaries, as well as non-fiction products, from Arré’s stable. These include Arré’s hit series Official Chukyagiri, and other short format contextual videos.
Speaking on the partnership, Ajay Chacko, Co-Founder and CEO, Arré, said, “We’re delighted to partner with Ola to bring premium original content to Ola’s young and upwardly mobile customers. Ola Play is a unique new medium to build for, and experience engaging, entertaining and personalised content. We know how Indians love digital content and with Play we we’re bringing exciting shows inside their cabs, to add more fun to their everyday ride.”
Ankit Jain, Senior Director and Head of Ola Play, Ola, said, “Ola Play is a radically new approach and cutting-edge innovation to the ridesharing world, which revolutionizes the way customers interact with their vehicles and defines the future of shared mobility. Our partners form an integral part of this vision to make Play a truly connected and immersive experience for the customers. In this regard, we are excited to partner with Arré and bring some of their most popular videos and other digital content to our Prime Play users.”
Ola Play, launched in November 2016, has transformed the in-cab experience for tens of thousands of Indian consumers by bringing advance car controls, choice of personalized content and a fully connected interactive experience, to the backseat of the cab. Beyond offering a highly personal experience for users during their rides, Ola Play also allows partners such as Apple Music, Sony LIV, AIB, TVF, Audio Compass and Fynd, to build a high quality interactive experience for users.
It is available to all Prime Play customers in Bengaluru, Mumbai and Delhi and will be rolled out to over 50,000 vehicles by March 2017.