Mumbai; An integrated creative and digital marketing solution, Digital Refresh Networks (DRN) which recently launched its Digital Influence (Public Relations) service has been accorded the PR mandate for one of the oldest institutes of Yoga, Kaivalyadhama located in Lonavala. The account was won following a multi-agency pitch and will be managed out of the company’s headquarters in Mumbai.
Digital Refresh Networks will be responsible for the execution of the overall PR campaigns for Kaivalyadhama including strategic counsel and planning, media relations and management, crisis supervision, and stakeholder management in order to enhance the visibility and reputation of the brand.
Kaivalyadhama is rooted deep into the traditions of yoga and changing the lives of millions of people in India and across the globe. For the past 97 years, the practice has been preserved and promoted in its traditional form by eminent Yoga Masters. The aim is to connect people around the world through the art of traditional yoga.
Speaking on the significant association, Barin Mukherjee, Co-Founder, CEO, Digital Refresh Networks said, “We are glad to partner with Kaivalyadhama and look forward to working with the brand to strengthen its positioning as one of the perfect destinations for an individual to distress and revive by adapting the concept of traditional yoga.”
Early this year, Digital Refresh Networks has bagged prestigious mandates for some of the leading brands like Adani Wilmar, Morton by KK Birla Group, Kisan Konnect, Spice Money among others.