The account was won following a multi-agency pitch.Green Trends, a leading beauty salon and spa chain, has appointed Digitally Inspired Media as their new digital agency. The mandate includes handling Green Trends’ marketing campaigns across digital platforms, search engine optimization and communication planning.
Deepak Praveen, Chief Operating Officer, Green Trends, commented, “Digital marketing is becoming progressively more significant and relevant in the marketing mix of green trends over the last 2 years as we are seeing that consumers in the Beauty and Styling category are increasingly engaging in the digital environment in all stages of their purchase funnel starting from discover, research and ending with consumption of the service. The digital marketing strategy of green trends’ will encompass a combination of activities that ensure the brand leverages this shift in consumer behaviour.
Talking about green trends’ association with Digitally Inspired Media, Deepak added “We have a long-standing relationship with Digitally Inspired Media which we are renewing. They understand the brand well and bring strategic digital and creative expertise.”
Currently, Green Trends is one of the largest salon chains with more than 400+ salons spread all over the country serving over 25 lakh happy customers.
Backed by proficient technical team, professional training academy, 4000 plus professionally certified and trained stylists, and strong R&D, the brand constantly innovates and equips itself to offer the latest in hair styling and skin services.
Manish Kishore, CEO & Director, Digitally Inspired Media said, “We are extremely excited about the opportunity to work with Green Trends after a two year long break. We are looking forward to taking this partnership to a whole new level with our newly integrated capabilities.”
Digitally Inspired Media would also be responsible for managing all social media duties for Green Trends PRO which is the company’s latest offering aimed at providing professional hair, skin and styling services.
Jeff Thomas, VP – Strategic Planning said, “Green Trends has been one of our earliest clients and it certainly feels like a homecoming. However, we’re equally thrilled about the opportunity to work with a client team that is able to balance category leadership with an entrepreneurial mindset. It’s always fun to work with a team that is open to calculated risks and believes in the power of strategic communication on digital. We intend on developing clutter-breaking work in the coming months impacting customers and augmenting the brand’s top line growth.”