Discovery Communications has inked a deal to develop premium mid-form shows for Facebook’s new Watch platform.
Discovery will produce shows both inspired by leading Discovery Communications’ properties and created exclusively for Facebook. The first Discovery show to launch on Watch is Animal Planet’s Celebrity Animal Encounters, which will be available next week. Investigation Discovery’s Still a Mystery and TLC’s Say Yes to the Dress Spinoff will launch on Watch this fall, followed by shows from additional Discovery networks.
“We’re thrilled to be partnering with Facebook because the new Watch platform shares our commitment to engage passionate fans and create communities through video,” said Paul Guyardo, the chief commercial officer at Discovery Communications. “This is also another example of our commitment to delivering compelling, original content to superfans across all platforms.”