New Delhi : Discovery Network Asia Pacific has come out with country’s first channel for men by rebranding its existing Discovery Turbo into a English entertainment channel.
Discovery Turbo, an English channel which focused on motoring shows would now offer contents ranging from adventure, survival, reality, gazettes, technology, weapons to new life style.
It has transformed the channel started in 2010 with a new brand mantra ” Men Like That”. The new format is starting from today.
“We are enhancing Discovery Turbo’s appeal by bringing new propositions. It would be ‘Men Like That’ channel with thrill and survival kind of programmes,” Discovery Network Asia Pacific VP Marketing Rajiv Bakshi said.
He further hoped that the new format would help to expand the viewership base of Discovery Turbo from its existing 20 million.
“We are bringing variety of shows as Dirty Jobs, Deadliest Catch, Top Hooker, Tatoo Hunters. These all are male interest shows,” Bakshi said adding that shows would have emerging passions, desires and interests of the aspirational male audiences.
It would also have bold on-air presentation and host personalities as Mike Rowe, Joel Lambert, Les Stroud and Gary Humphrey and Bill Wu.
DNAP is expecting Discovery Turbo, a premier English channel would increase its subscriber base from tier I&II places due to growing urbanisation of the country.
DNAP has a viewership base of 260 million in India for its bouquet of 11 channels including — Discovery, TLC, Animal Planet, Discovery Science, Discovery Kids, Discovery Turbo, Discovery HD World, Investigation Discovery.