Disney Star has retained the exclusive digital streaming and television rights for International Cricket Council’s both men’s and women’s events till 2027.
Sharing his views on the continued association with ICC, K. Madhavan, Country Manager & President, Disney Star said “Disney Star has played an important role over the last seven years in transforming ICC games into one of the biggest sporting spectacles in India and has expanded the viewer base of the property across geographies and demographics in the country. The extension of the ICC rights adds to our strong portfolio of cricket properties which also include the television rights for IPL (2023-27), TV and digital rights to Cricket Australia (2024-31), BCCI broadcast rights through the 2024 and Cricket South Africa (end of 2023-24 season), and bolsters our status as the go-to destination for the best sporting events in the country. In addition to cricket, we also offer Pro Kabbadi League, Indian Super League and various international rights, including the Wimbledon Championships and the English Premier League.”
“Our vast portfolio of more than 70 television channels in India spans across general entertainment, films, sports, infotainment, kids, and lifestyle content, reaching 90% of pay cable and satellite TV homes in the region. In addition to offering sports programming, we are also focused on growing our robust slate of original entertainment content for Disney+ Hotstar and our television channels in the region.” he added.