Arjun Kohli recently announced on LinkedIn that he has joined Viacom18 Sports as Director Sales – TV & Digital (JioCinema). In his new role, he will be an integral part of the ad sales team.
Prior to the move, Kohli worked at Disney Star as an Account Director for Star Sports Network. During his time there, he played a crucial role in managing corporate sponsorships for Indian Premier League (IPL), BCCI, ICC, New Zealand Cricket Board, South Africa Cricket Board, and the Asian Cricket Council.
Over his nine-year tenure at Disney Star, Kohli also took charge of overseeing various domestic leagues like the Indian Super League, Badminton Premier League, and Pro Kabaddi League. Additionally, he handled international premium sports events including the English Premier League, F1, French Open, Wimbledon, and the US Open.
Before joining Disney Star, Kohli worked briefly at Times Television Network as Manager (Group Head), where he played a pivotal role in the launch of Romedy Now.
Throughout his career, Kohli has held several managerial positions in esteemed organizations such as Ten Sports Network, Radio Mirchi, and Deutsche Bank.