• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, August 14, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

DIZO by realme TechLife Lights Up Social Media with a Not-So-Clichéd Diwali Ad

by Editorial
November 2, 2021
in Brand Stories, Featured
Reading Time: 2 mins read
DIZO by realme TechLife Lights Up Social Media with a Not-So-Clichéd Diwali Ad
Share Share ShareShare

Mumbai: Festive campaigns are made with the intention to hit the right note in consumers’ hearts. And when done right, it helps leave a permanent mark on their minds. Which is why brands across the globe try their best to make the most of the season and the opportunity. However, they often end up doing something that’s already been done.

DIZO, the first brand under realme TechLife, in its latest Diwali campaign – #ClichedDiwaliAds – calls out the cliched Diwali campaigns with a unique creative spin.

The digital film released yesterday showcases relatable and nostalgic scenarios, which almost every Indian family experiences during the festival. The video captures the true essence of India’s festive mood with a light-hearted take on the most commonly used format of storytelling, and yet integrating their own product in a totally non-cliche way. The campaign is being executed by White Rivers Media.

Abhilash Panda, CEO at DIZO India
Abhilash Panda

Abhilash Panda, CEO at DIZO India said, “DIZO is for the ones who choose to ‘Be Different’ and we come with a singular mission to offer a ‘Smart TechLife for Every Different You’. We want to resonate as a brand, which is different, genuine, cool, humorous and surprising. We love to experiment, push ourselves and reach out to the audience in our own different way.”

“We are loving the extremely positive response and support that we received from the country since our brand launch and the first-ever sale of DIZO products. We really hope our first Diwali campaign strikes the right cord too,” he added.

Shrenik Gandhi
Shrenik Gandhi

“Working on DIZO has been an absolute joy right from the beginning. The brand motto inspired us to conceptualise this Diwali campaign in the most unique, or like the team calls it ‘different’ way. We’re really excited for DIZO’s first Diwali campaign with us and we’re ecstatic to see how well it has been received by the online community.” said Shrenik Gandhi, Co-Founder & Chief Executive Officer, White Rivers Media.

Watch the video here:

Tags: #ClichedDiwaliAdsAbhilash PandaDIZOrealme TechLifeShrenik Gandhi

Related Posts

‘Har Ghar Tiranga’ campaign: India Today office glitters with tricolor
Featured

‘Har Ghar Tiranga’ campaign: India Today office glitters with tricolor

by Editorial
August 13, 2022
0

The Union government had issued a call for the ‘Har Ghar Tiranga’ campaign under the aegis of Azadi Ka Amrit...

Read more
Josh Talks launches 'Josh Marathon' to mark India’s 75th Independence Day
Events

Josh Talks launches ‘Josh Marathon’ to mark India’s 75th Independence Day

by Editorial
August 13, 2022
0

Josh Talks, regional content and upskilling platform, has announced its video campaign Josh Marathon - India’s largest multilingual storytelling digital...

Read more
#MakeinIndia #MakingIndia: Rooh Afza

#MakeinIndia #MakingIndia: Rooh Afza

August 13, 2022
#Makeinindia #MakingIndia: Raymond

#Makeinindia #MakingIndia: Raymond

August 13, 2022
#Makeinindia #MakingIndia: Dabur

#Makeinindia #MakingIndia: Dabur

August 12, 2022
#MadeInIndia #MakingIndia: Bhima

#MadeInIndia #MakingIndia: Bhima

August 12, 2022
#MadeInIndia #MakingIndia: Margo

#MadeInIndia #MakingIndia: Margo

August 12, 2022
#MadeInIndia #MakingIndia: MDH

#MadeInIndia #MakingIndia: MDH

August 12, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.